An Agency Guide to Microsoft Bing Ads vs Google Ads
In today’s increasingly competitive marketplace, businesses are more focused than ever on stretching their marketing budgets as far as possible. As a result, companies are paying closer attention to their ROI on different marketing activities – including their PPC expenditure. As an agency, if you want to keep hold of existing clients – and better […]
Performance Based Pay Per Click (PPC) Budgeting
Performance-based PPC budgeting The question of how much money to allocate to an ad or PPC budget often arises, as well as how to start with minimal risk and scale a business online. While there are always multiple factors in a business, such as physical constraints (products have to be produced and received), cash flow […]
Uncover Secrets of the Microsoft Audience Network
Uncover Secrets of the Microsoft Audience Network As an ad agency or business focused on digital marketing, are you wrestling with the challenge of how to increase traffic while simultaneously increasing profitability? If so, you may have come across Microsoft Advertising as a potential solution but aren’t sure whether to give it a try. In […]
DuckDuckGo: Privacy Simplified
DuckDuckGo: Privacy Simplified. Take back control of your privacy configuration options Concerned about online privacy? Well – one way to preserve your digital privacy is to use a non-tracking search engine. Enter DuckDuckGo. This is a platform that is potentially the most essential item in your privacy toolkit. Our DuckDuckGo privacy review will identify several […]
The Hidden Power of Bing Ads and Microsoft Advertising
The hidden advantages of Bing Display Advertising make Microsoft Advertising an exciting prospect for companies looking to make their advertising budget go further. Bing Display Advertising (Microsoft Advertising) has many hidden advantages which make it an exciting opportunity […]
The Website Visitor Tracking Solution to Increase your Businesses’ Sales Ready Leads
The power of website visitor tracking tools in unlocking lead opportunities for sales and marketing teams With an increasingly competitive digital landscape, an influx of new businesses and the changing habits of consumers in recent years, businesses need to become smarter and more innovative with their online advertising to convert the right traffic. Fortunately, this […]
Why do Single Keyword Ad Groups Work in Driving More Revenue for your Business?
Why do Single Keyword Ad Groups Work in Driving More Revenue for your Business? Read our blog to find out the value of single keyword ad groups (SKAGs) in helping to increase revenue for businesses and their clients, and why SKAGs must not be excluded by PPC managers within strategies going forward. The ultimate aim […]
How PPC Management Software Helps Integrate Various Platforms
How PPC Management Software Helps Integrate Various Platforms As the world of digital advertising and paid search becomes more demanding, and clients want to see bigger and better results for their campaigns, digital marketing agencies must find ways to streamline their PPC management offering using the best PPC platform. As the world of digital advertising and […]
The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns
The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns An integral part to any online advertising campaign, keywords play such an important role in triggering profitable results. But it’s knowing how best to utilise these tools that can help PPC managers to boost the overall success of their campaigns. An integral part […]
Best Configurations for a Global Countdown Campaign in Google Ads
Best Configurations for a Global Countdown Campaign in Google Ads With more businesses utilising online advertising to attract customers, the need to differentiate is becoming important. Find out how PPC managers can use the global countdown function in Google Ads to create a sense of urgency amongst customers to make a purchase. It’s fantastic to […]
