How to use AI for business automation

How to use Artificial Intelligence (AI) for business success 

Artificial Intelligence (AI) is transforming the way businesses operate in the modern day, allowing more room to streamline their processes, and giving agencies more time to focus on strategic opportunities and make data-driven decisions. 

AI offers numerous benefits to both agencies and their clients, and are always seeking new ways to apply and leverage AI and Automation. 

However, there is the constant worry of ‘AI taking our jobs’ but an area where it’s making significant differences is improving agency workflows.

Several years ago, these ideas surrounding AI might have appeared far-fetched, but today they have evolved into a routine practice. 

In a UIPath-commissioned survey by Bain & Company on AI and automation, 

"70% of executives deemed AI-driven automation either “very important” or “critical” for the future of their industries"

Agency leaders might not be sure where to begin, especially if they’re not familiar with the tech sector.

Agency workflows

Automation and improved workflows with AI for marketing agencies 

AI encompasses a wide range of technologies, including machine learning, natural language processing, and computer vision. These technologies enable machines to learn from data, understand and generate human language, and interpret visual information. AI can be applied to various areas such as content creation, data analysis and design. 

Here are Diginius’ top 5 ways AI can improve agency workflows.

  1. Supporting employees in initial storyboarding: 

Teams can experiment with generative AI to support the brainstorming stage of creation. AI tools can expose creative professionals to new ideas and perspectives, sparking inspiration and expanding their creative horizons. By leveraging AI algorithms to explore and analyse vast amounts of data, creative agencies can discover patterns and insights that inspire fresh approaches to their work.

    2. Automates time consuming tasks  

One of the biggest opportunities for agencies lies in dramatically cutting time and cost. Agencies can use machine learning algorithms to automate their repetitive tasks, analyse large data sets and save tons of manual hours. This automation not only saves valuable time but also reduces the likelihood of human error. By delegating these tasks to AI, you can allocate your energy to more strategic opportunities that require human expertise.

    3. Improving keyword selection: 

Chat GPT in particular, can help you to generate keyword ideas for search and SEO campaigns. With its natural language processing capabilities, it will analyse vast amounts of textual data, including website content, social media conversations, and industry-specific publications, identifying relevant keyword phrases. Utilising ChatGPT can remove the time spent manually putting a keyword list together. Agencies can generate a comprehensive keyword list uncovering long-tail keywords with high search volume and low competition, and refining their targeting strategies for SEO and digital advertising campaigns.

   4. Enhancing Content Creation:

AI can be used to support content creation but with a human centric approach. It starts with feeding clear instructions to lead AI in the right direction. This approach allows AI to enhance human creativity instead of replacing it. 

AI powered content generation tools can assist creative agencies in creating compelling and engaging content. These tools can analyse data, identify trends, and generate personalised content that resonates with target audiences. AI can also optimise content by suggesting improvements based on data insights, such as headline variations or image selections. 

  5. Scaling up faster:

Implementing AI and Automation will help digital agencies succeed and scale in a rapidly developing field. The more systems and processes that are automated, the faster and more efficiently agencies can grow their businesses and their clients.


The future of AI

Implementing AI Solutions for Agencies

The potential benefits of AI are compelling, however, successful implementation requires careful planning. Here are some key considerations agencies should take to harness the power of AI effectively.
 1. Identify pain points and objectives: 

Begin by identifying areas within your agency where AI can drive the most significant impact. What do you want to achieve – is it to reduce manual workload, improve data accuracy, enhance client satisfaction or align AI initiatives with specific business objectives?

2. Selecting the right AI tools and platforms: 

Evaluate AI vendors and platforms based on their capabilities, scalability and compatibility with your agencies existing systems. Whether opting for off-the-shelf solutions or developing custom AI applications, prioritise technologies that align with your agency’s needs and long-term goals. 

While AI offers potential, agencies should remain vigilant against the risks of AI-driven decision-making, such as an over-reliance on algorithms or loss of human judgement. 

AI should never replace human expertise but complement it. Think of your company as the lead and AI as the supporting actor. 

The Future of AI and human collaboration 

As AI Technologies continue to advance, there will be increased opportunities for growth and innovation. 

Embrace the synergy between AI and humans. AI can augment human capabilities, enabling creative professionals to deliver even more impactful and personalised experiences. By leveraging AI’s strengths in data analysis and automation, agencies can focus on what humans excel at such as ideation, storytelling and creating an emotional connection. 

Opportunities for growth and innovation

AI presents exciting opportunities for growth and innovation, as AI technologies evolve, new tools and techniques will emerge, enabling agencies to push boundaries and explore new creative frontiers.  

Agencies and their clients can work together positively with artificial intelligence by recognizing and harnessing the unique strengths of both AI and humans. Embracing this synergy can create opportunities that captivate audiences and drive success. 

If you’d like to understand how you can streamline and consolidate your clients data under one roof, feel free to contact us to learn more about our Diginius Insight Software.

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Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.