Microsoft Service Ads

Maximizing Visibility with Microsoft Advertising Professional Services Ads: A Strategic Guide for Businesses

In today’s competitive digital marketing arena, leveraging Microsoft Advertising’s Professional Services Ads can significantly boost your business’s online visibility and engagement. 

As a valued client of Diginius, it’s crucial to harness the power of these innovative ads. 

Drawing insights from Microsoft’s official Professional Service Ads Setup Guide, this comprehensive guide aims to enhance your understanding and utilization of these ads for optimal results.

Elevate Your Online Presence with Professional Services Ads

Professional Services Ads by Microsoft Advertising offer a unique ad format tailored for service-oriented businesses. By displaying your services in search results, these ads ensure higher relevance and personalization, directly addressing potential customers’ needs.

Elevate Your Online Presence with Professional Services Ads

Microsoft Advertising’s Professional Service Ads offer a novel and impactful way to connect with potential customers. 

These ads are designed to be intent-triggered, providing real-time information about your agents, advisors, and consultants directly on the Bing search engine results page (SERP). 

Positioned alongside the main text ads in the right rail of the SERP, these ads allow for an unprecedented level of prominence for your professionals, enhancing visibility without the need for keywords.

Furthermore, Professional Service Ads are not just limited to promoting individual local agents.

They offer the flexibility to elevate your marketing strategy by promoting larger entities such as regional offices, branches, or even your national company. 

This adaptability extends to both service providers and comparison sites, ensuring a wide range of businesses can leverage these ads to their advantage.

Elevate Your Online Presence with Professional Services Ads


Key Features of Microsoft Advertising Professional Services Ads

  • Automated Matching: These ads automatically align with user searches, removing the need for keywords.
  • Customized Reach: Target your services locally or nationally with ease.
  • Exclusive Ad Auctions: Enjoy a separate auction system from standard text ads for better visibility.
  • Dynamic Ads: Benefit from ads triggered by specific queries, enhancing relevance.
  • In-depth Reporting: Track your ad performance meticulously for informed decision-making.

Best Practices for Campaign Success

Smart Budgeting:

  • Small businesses should allocate about 20% of their existing budget for targeted areas.
  • For broader reach, a daily budget of $100-500 is advised.

Effective Bidding:

  • Start with bids similar to your text ads and adjust according to performance.

Targeted Location Settings: 

  • Ensure accurate location targeting for more effective ad delivery.
  • Regular feed updates are crucial for maintaining campaign efficiency.

Seamless Campaign Setup Options

Choose from three convenient ways to set up your Professional Services Ads:

1. Web UI Setup: User-friendly for managing a few accounts, including campaign creation and feed management. 

2. API Setup: Ideal for bulk operations, offering comprehensive API support. 

3. Microsoft Tech Services: Perfect for agencies requiring setup for multiple accounts. 

Optimizing Your Feed

  • Detailed Information: Ensure your feed includes complete service details, reviews, and coverage areas.
  • Quality Imagery: Use high-quality, relevant images to attract more customers.
  • Consistent Updates: Regularly refresh your feed for the latest service information.

Advanced Reporting and Tracking 

  • Detailed Insights: Gain feed-item level insights for better campaign management.
  • Reliable Conversion Tracking: Implement Universal Event Tracking (UET) to monitor conversions accurately.

Key Takeaways

  • Start with Comparable Bids: Align your bids with those of your text ads for consistency.
  • Single Bid Approach: Currently, each ad group utilizes one bid.
  • API Integration: Take advantage of API support for efficient feed management.
  • Audience Targeting: Leverage standard text ad targeting techniques for better audience reach.

Harnessing Professional Services Ads for Business Growth

Microsoft Advertising Professional Services Ads are a game-changer for businesses seeking to enhance their online marketing strategy. By following these best practices and utilizing the guidance provided, you can create compelling, impactful ad campaigns that drive significant results. Continuous monitoring and optimization are key to unleashing the full potential of your ads.

For further assistance or bespoke campaign strategies, the Diginius team is here to help.

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.