News & Insights

As a generation, Generation Z (Gen-Z) possess a unique set of characteristics that make them a particularly valuable audience to advertisers. This group, born between roughly 1997 and 2012, has two billion members worldwide and valuable spending habits.

When Gen-Z wants answers, they’re not typing into Google. They’re scrolling through TikTok. Why? Because TikTok delivers what traditional search engines can’t: authentic, bite-sized, and visually engaging content that feels personal rather than transactional.

Streaming advertising is placing advertisements in on-demand streaming services, like Netflix or HBO. For a long time, cable television dominated the television ad market, but with the invention and monetisation of on-demand streaming, advertisers created new ways to show viewers products and services.

Search is evolving rapidly. Whether you call it Large Language Model Optimisation (LLMO), Answer Engine Optimisation (AEO), or Generative Engine Optimisation (GEO), the landscape is shifting beneath our feet. Here’s what you need to know.

Last week, we brought together industry experts and streaming professionals to explore the strategies, tactics, and mindsts needed to thrive in a video-first world. Focusing on Microsoft Advertising’s Premium Streaming and CTV advertising, we used this opportunity to introduce three incredible video production houses that we’ve partnered with to help our agencies create content that is ready for premium streaming platforms.

Picture this: while your competitors are still playing pin-the-tail-on-the-prospect, you’re already 3 steps ahead, knowing exactly which leads are ready to buy, what keeps them up at night, and precisely when to strike.