News & Insights

London-based SaaS company Diginius is pleased to announce that they now have a Marketing Technology badge in the TikTok Marketing Partners Program.

Diginius today announced the launch of Diginius Ads, a new capability within Diginius Insight designed to help agencies accurately identify relevant business audiences, discern which products or services in-market B2B buying groups are looking for, reach the right accounts and decision-makers, and help clients begin effective, focused and measurable advertising campaigns.

Unified marketing analytics is the practice of consolidating performance data from multiple marketing channels—paid search, social media, SEO, email, display advertising, and more—into a single reporting environment with standardized metrics and consistent attribution logic.

This guide walks through the exact process of consolidating multi-platform PPC data into a single reporting dashboard, from initial platform connections through automated report delivery.

This guide evaluates the top marketing analytics platforms for agencies in 2026, comparing features, pricing, and ideal use cases to help you find the best fit for your team.

As a generation, Generation Z (Gen-Z) possess a unique set of characteristics that make them a particularly valuable audience to advertisers. This group, born between roughly 1997 and 2012, has two billion members worldwide and valuable spending habits.