How Does Google Shopping Work?

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How Does Google Shopping Work? All you need to know to get started If you’re an online business, or you’re choosing to list some of your products online, Google Shopping can be an essential element of your business’s success. However, if you’re a fresh start-up or you’re unfamiliar with Google Shopping, you’ll need to learn […]

Low Budget Marketing Ideas For Cash Strained Businesses

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Low Budget Marketing Ideas For Cash Strained Businesses Here’s how to get the most out of your marketing spend In the current economic climate, a lot of businesses are battling with their budgets and seeking out the best ways to make their spend stretch that bit further. Marketing is often the first activity to face […]

5 Ways Omnichannel Automation Helps Brands

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5 Ways Omnichannel Automation Helps Brands How to Leverage Automation Strategies as an Omnichannel Business The events of 2020 have forced businesses to change and adapt like never before and going digital seems to be the trend that many are following. But as they take on online responsibilities, some for the very first time at […]

Google Ads Benchmarks For Growing Businesses

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Google Ads Benchmarks For Growing Businesses Improve your PPC activity with these Google Ads performance benchmarks Google PPC advertising can be an incredibly effective marketing tool. But spend can quickly add up, leading you to believe otherwise.   Therefore, it’s important, to monitor your campaign performance in order to determine its effectiveness, and whether in fact, […]

Step By Step Guide To Ecommerce Website Development

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Step By Step Guide To Ecommerce Website Development Ecommerce From Brand Name to Shipping in 7 Easy Steps  The number of people shopping online is increasing daily as it is convenient to do it from anywhere. Even if you have a brick and mortar store, building an online store needs to be part of your […]

Adapting Digital Practices For Marketing Across Cultures

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Adapting Digital Practices For Marketing Across Cultures How to Adapt to Cultural Differences – A Quick Guide With e-commerce, the international expansion opportunities are endless. But one of the biggest stumbling blocks for businesses looking to take over the world is failing to acknowledge and, most importantly, adapt to cultural differences when marketing across cultures. […]

Matthew Hoggard MBE Partners With Diginius For E-Commerce

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Matthew Hoggard MBE Partners With Diginius For E-Commerce Matthew Launches Site for Hoggy’s Grill Cricketing hero and former Celebrity MasterChef contestant Matthew Hoggard hopes to bowl over a new audience of fans with his latest cookery venture. The 43-year-old, one of the legendary Ashes-winning England team in 2005, is taking inspiration from ashes of a […]

PPC Competitor Analysis: How To Spy On Your Competitors

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PPC Competitor Analysis: How To Spy On Your Competitors Improve your PPC performance with these analysis tips PPC competitor analysis is often overlooked. But with campaign performance and budgets being key areas of concern for advertisers, it shouldn’t be. Fundamentally, your competitors’ PPC activity affects yours. Their strategy might be stopping your ads from performing […]

Ecommerce PPC Tips To Improve Your Advertising ROI

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Ecommerce PPC Tips To Improve Your Advertising ROI How to Get the Most out of Your PPC budget With a growing number of businesses beginning to believe in the benefits of ecommerce, naturally, the online marketplace is becoming ever more saturated. To stand out, businesses need to make themselves known – and the best way to […]

What are the benefits of the headless eCommerceHeadless Commerce

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Headless Commerce The What, Why and How of Headless Ecommerce or the electronic commerce platform is one of the most lucrative business models in this present era which can be established in four different ways between a business and a customer, business to business, business to customer, customer to the business and customer to customer. […]

Chester Yang

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.