PPC Competitor Analysis: How To Spy On Your Competitors

PPC Competitor Analysis: How To Spy On Your Competitors Improve your PPC performance with these analysis tips PPC competitor analysis is often overlooked. But with campaign performance and budgets being key areas of concern for advertisers, it shouldn’t be. Fundamentally, your competitors’ PPC activity affects yours. Their strategy might be stopping your ads from performing […]

Ecommerce PPC Tips To Improve Your Advertising ROI

Ecommerce PPC Tips To Improve Your Advertising ROI How to Get the Most out of Your PPC budget With a growing number of businesses beginning to believe in the benefits of ecommerce, naturally, the online marketplace is becoming ever more saturated. To stand out, businesses need to make themselves known – and the best way to […]

Headless Commerce

Headless Commerce The What, Why and How of Headless Ecommerce or the electronic commerce platform is one of the most lucrative business models in this present era which can be established in four different ways between a business and a customer, business to business, business to customer, customer to the business and customer to customer. […]

7 Tips For Better PPC Management

7 Tips For Better PPC Management Avoid Burning Budgets Without Seeing Results Whether you are running ads on Google, Bing or a social media network, pay per click (PPC) can be an incredibly effective advertising activity. The benefits of a well-executed PPC campaign include boosted awareness, traffic and ultimately, conversions and sales. But, with insufficient […]

Webinar – Global E-Commerce Out Of The Box

Webinar – Global E-Commerce Out Of The Box Digital Strategies to Boost Internationalisation Efforts Businesses all over the world are struggling with the new challenges in the face of the Covid-19 pandemic. With consumers turning online to fulfil most of their needs, it is more vital than ever for to secure a space at the […]

How Does Google PPC Advertising Work?

A Brief Guide for Complete Beginners With more businesses online than ever before, increased competition is to be expected. So, whether you are a new business looking to establish a digital presence or an established one looking to grow, pay per click (PPC) advertising is certainly something to consider. What is PPC advertising? PPC advertising […]

Diginius Launches Latest Version Insight Software

Diginius Launches Latest Version Insight Software Automated PPC Bidding and Reporting Dashboard Following major investment in technology, Diginius are delighted to announce the launch of a new version of our proprietary Diginius Insight software platform, the culmination of months of development work representing a step change for clients in user experience. Multiple new features have […]

Champions (UK) Plc Partners With Diginius To Deliver PPC Services And Software

Champions (UK) Plc Partners With Diginius To Deliver PPC Services And Software Together Helping Businesses Navigate a World in Flux UK award-winning brand and communications growth partner, Champions (UK) plc, is working closely with Diginius to deliver cutting-edge PPC managed and Diginius Insight Software across its client base. Champions is a family-run business based in Leicestershire that takes a consultative […]

“A Transformational Partnership”:

“A Transformational Partnership”: VTEX and Diginius Help Lawpack Leap into the Digital Age “Nothing can be said to be certain, except death and taxes” – and quite possibly, signing a contract. Each and everyone of us will get into a legal agreement at some point in our lives, whether it’s due to employment, opening a […]

6 Common PPC Campaign Mistakes Marketers Make

6 Common PPC Campaign Mistakes Marketers Make Don’t Do This! Google’s advertising service has come a long way since its inception in 2000. Over the years, more features and bidding methods have been added, making it a complex platform to use. This also means it’s now easier to overlook details when setting campaigns up or […]

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.