Learn how to get the most of your investment
No matter what your online business consists of, whether you provide physical products or services, having properly optimised PPC campaigns can be crucial for your business to succeed.
When your PPC campaigns are performing well, you’ll no doubt see some great revenue coming in every month. However, sometimes campaigns can perform more poorly than you were originally expecting. If you’re starting to feel like your PPC campaigns are wasting valuable business budget, resources and getting little to no results, we are here to help.
Below, we’ve highlighted some innovative ways you can improve your PPC campaigns and start to capitalise on that all-important ROI.
If you aren’t regularly monitoring the performance of your PPC campaigns, this could be where you’re experiencing some downfall. When you keep a close eye on your campaigns, you can start to see patterns of where things are working, and where they’re not.
With this information, you can amend and adapt your PPC campaigns, therefore getting the most out of them. This will reduce wasted budget and resources.
Did you know that 37% of small businesses conduct performance monitoring as needed, whilst 27% conduct them around holidays and the remaining 36% conduct them consistently? Make sure your business is part of that consistent group in order to get the best results!
Often, determining the correct time to run certain PPC ads can be overlooked by small and large businesses alike. No matter how intriguing you make your ads, if they fail to meet the eyes of your audiences, they will fail. Therefore, you need to figure out the optimal time to run your campaigns and individual ads.
When it comes to seasonal ads, you need to utilise your common sense. For example, holiday seasons such as Christmas account for larger percentages of business revenue, whereas summer months are typically slowdown months for many businesses. This is particularly important to keep in mind, especially if your business is centred around selling seasonal goods.
For example, let’s say you are a business who sells Halloween products such as decorations and costumes. If you were to run a PPC campaign in June, you are not going to get as much interest as you would if you started the campaign in early October.
Another example is outdoor landscaping. Your PPC campaigns will produce unfavourable results if you decide to make them live in December, a season where most people will neglect their gardens until spring rolls around.
The world of advertising is consistently changing, offering businesses more and more intelligent ways to reach their target audience. However, with all these options, you may be accidentally choosing the wrong ad format for your business and its desired target audience.
Instead of going through multiple trial and error experiments, we’ve compiled a list of some of the main forms of Google Ads to give you the insight you need to make an informed decision on your next PPC campaign:
By learning more about each type of Google Advertising option and the varying benefits they have, you can start to build tailored Google ads to reach the right audience.
Whilst this phrase is thrown around a lot, consistency really is key. In the world of advertising, Ad Scent refers to the consistency between an ad and the respective landing page it sends you to. It’s highly important to remain consistent with your content so as not to confuse or frustrate your potential customers.
Shoppers are much more aware nowadays, so as soon as they notice any friction between your ad and your landing page, they’re highly likely to end their customer journey before it’s even really began.
For example, imagine you are an online clothing retailer, and you make an ad for jeans. When you’re creating the landing page to direct the clicks to, you want it to have the same look and feel as the ad, and of course, be relevant. You don’t want an ad for jeans that sends customers to a landing page for jumpers!
By ensuring your ad copy and landing page copy are aligned, you’re creating a smooth and seamless user journey for your target audience, resulting in an even more streamlined transaction from user intent to actual purchase.
The world of PPC advertising can often be overwhelming. If you’re a large business struggling to manage the mass amounts of PPC campaigns you have, or you’re a start-up business who needs some extra weight taking off your shoulders, outsourcing is always a great option. Free Legal Advice UK
Diginius can provide expert PPC management services to a variety of businesses, big and small alike. With our years of experience in the field and from working with a range of clients, we’re able to create lucrative PPC campaigns for your business.
We’re here to help you with all your PPC-related needs. To find out more about our PPC management services, contact our team of experts today.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.