How to make the most out of your campaigns
Google Display Ads are a fantastic advertising feature from Google, allowing businesses to capture their audience’s attention with visually appealing ads. This is especially the case for ecommerce businesses who sell items such as clothing, home interior and makeup, as their products can be a great choice for this advertising format due to their aesthetic nature.
However, no matter how stunning your products are or how well you’ve put your Display Ad together, it all comes down to whether these ads can get you the Click Through Rate (CTR) you need to thrive as a business.
If you’ve just launched a Display Ad campaign and you want to increase its chances of success, or if you’re looking into utilising this feature in your future campaigns, we’re here to help.
We can provide businesses with an insight into the world of Google Advertising to help them make the most out of their campaigns. Keep on reading to find out how you can increase your CTR for Google Display Ads.
Before you can learn how to increase your CTR’s, it’s important to understand exactly what it is. When it comes to online advertising, the Click Through Rate is a term that refers to the number of people who click on an ad. CTR highlights exactly how many people who see an ad actually end up clicking on it.
According to Google, “CTR is the number of clicks that your ad receives divided by the number of times your ad is shown”.
CTRs are calculated using a formula:
______ = CTR
For example, imagine you had 7 clicks and 100 impressions. This would mean that your CTR would be 7%.
The average Google Display ads CTR is 0.47%. Therefore, a good CTR for these ads would be anywhere between 0.5% and 1%.
However, these numbers can change based on a variety of factors. For example, if you’re running Display Ads in multiple countries, you’ll see a wider variety of CTRs. This is because people in different countries will resonate with your ads and your brand in unique ways.
It’s incredibly important to keep a close eye on your analytics reports and use this data to come up with new strategies to increase your CTR. Below are some more helpful tips to help you increase your CTR.
There are several best practices you can adopt to ensure your Display Ads are providing you with an optimal CTR. We’ve listed some of these tactics below for you to consider:
Essentially, remarketing relies on complex machine learning technology to allow companies to retarget users who have visited their website, app, or YouTube channel as part of a customer list.
Another way you can target audiences is to customise your settings to reach either people who have visited specific sites, such as your competitors’, or people who are actively searching for specific keywords in Google.
It’s important to be precise with this. Make sure you select the option “People in your targeted locations” option, otherwise if you go with Google’s pre-set option, you’ll be paying for excess clicks on your ads from people who will probably never visit your store.
Observation – if you’re unsure about the topic you have chosen for your campaign, the “observation” option is ideal for you. This option does not restrict your audience targeting and instead, only collects information about the performance of the topics you choose.
The design – if your ads haven’t been performing well, try changing up their design. Think about the layout and the colours and test various combinations to see which ones perform best.
The call to action (CTA) – often, the CTA can get overlooked in the ad design process. However, it could determine if you get clicks on your ad or not. Make sure you use action words, ensure your CTA is brief and choose a clickable colour to contrast it against the rest of the ad.
The button – just like your CTA, it’s important that you consider the shape, colour, and location of the CTA button. Find a shape that matches your overall design, choose eye-catching colours, and find the perfect placement. Normally, buttons should follow the headline.
These are just some of the ways in which you can increase your Google Display Ads CTR. If you would like further help and information, please get in touch with our team of experts today.