What is connected TV? How does CTV advertising work
What is connected TV? How does CTV advertising work Video content has become a dominant force, with video consumption becoming the preferred medium to consume content. Time spent watching digital video is expected to hit almost three and a half hours per day by 2024. With users increasingly turning to video platforms for entertainment and […]
Unleashing the Power of SaaS Platforms with Built-in KPI Dashboards and Automated Reports
Unleashing the Power of SaaS Platforms with Built-in KPI Dashboards and Automated Reports A consistent pain point we see agencies experience is finding one platform to consolidate their client’s data and then producing frequent reports from these results. Reporting can be very time-consuming, especially if you’re managing cross-platform advertising for your clients. Using a variety […]
Maximizing Visibility with Microsoft Advertising Professional Service Ads: A Strategic Guide for Businesses
Maximizing Visibility with Microsoft Advertising Professional Services Ads: A Strategic Guide for Businesses In today’s competitive digital marketing arena, leveraging Microsoft Advertising’s Professional Services Ads can significantly boost your business’s online visibility and engagement. As a valued client of Diginius, it’s crucial to harness the power of these innovative ads. Drawing insights from Microsoft’s official […]
Fast Growth 50 Awards
We are thrilled to announce that Diginius has been recognised as the fastest-growing business in the technology and digital sector for London. Ranking 6th overall, this is part of the Fast Growth 50 index for 2023, which identifies the fifty fastest-growing companies across six nations and regions, including London. The achievement underlines our significant impact on London’s […]
Why Should You Care About Lead Intelligence
Why Should You Care About Lead Intelligence & How We Can Help You Imagine knowing the engagement level a prospect has with your business. With that kind of insight into potential leads, you could increase the effectiveness of your prospecting and close more deals. When researching how to boost sales for your business, there is […]
Top 5 AI Tools for Content Creation
Top 5 AI Tools For Content Creation Say hello to the future of content creation. Gone are the days when crafting engaging, informative, and visually appealing content was a daunting, time-consuming task, especially in a smaller marketing team. In today’s fast-paced digital world, Artificial Intelligence (AI) has emerged as a game-changer, revolutionising how we create […]
Identifying opportunities through reverse IP tracking
If you’re looking for new ways to find prospective B2B sales opportunities, reverse IP tracking could be the answer. Most website visitors will browse but won’t call or complete a form – unless you have valuable gated content on your site. So how can you identify the companies visiting your site and what pages they […]
Getting the most out of your Google Ads Performance Max campaigns
Did you know that Google Ads Performance Max campaigns can help you drive better results by automatically pausing and activating ads based on their performance? This is perfect for marketers who are finding it increasingly difficult to find new ways to improve their advertising campaigns’ performance. By focusing campaign efforts on the ads that produce […]
Customer Data: The Secret to Generating High-Quality Leads
Why lead quality is important For many marketing teams and agencies, lead follow-up is one of the most challenging parts of any digital campaign. You could have the perfect campaign ready to launch – one that promises to deliver the perfect brand message, target a new audience or launch your latest product. But, if the […]
A PPC Podcast: The changing world of PPC
Diginius Presents on the PPC Experts Corner Podcast Our founder and CEO, Nate Burke, recently appeared on The PPC Experts Corner Podcast, a series dedicated to providing insight into pay-per-click management. Nate talked to the PPC podcast host, Jeremy Adam, about improving ad performance, how click fraud is a significant issue, and why the lack […]
