How to optimize ads in the Shopify App Store: The complete guide
How to optimise ads in the Shopify App Store: The complete guide Getting the most out of your advertising spend means understanding the nuances of different platforms. While the general advice might remain the same, optimisation is all about the details! The Shopify app store is no exception. An overview of the Shopify app marketplace […]
5 PPC and SEO strategies that will boost your summer sales | Diginius
5 PPC and SEO strategies that will boost your summer sales Whether you are an agency or in-house, you will be no stranger to the PPC vs SEO argument. However, instead of them being pitted against each other, PPC and SEO can work in harmony to create a marketing machine promoting brand awareness at all […]
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft. There are two heavyweights in the advertising space: Microsoft Advertising and Google Ads, both offering Performance Max (PMAX) solutions. Google dominates the market, with many advertisers overlooking Microsoft’s capabilities. As Microsoft Advertising’s biggest global channel partner, we’ll explore how […]
Strategic online advertising: 5 reasons why you need a Bing PPC Agency | Diginius
Strategic online advertising: 5 reasons why you need a Bing PPC Agency It is frequently emphasised that online advertising offers you opportunities for growth and great flexibility when it comes to making the most out of your campaign. However, there is a downside to this too. The options can be overwhelming, and many have concerns […]
Display ads vs search ads: key differences and when to use them | Diginius
Display ads vs search ads: key differences and when to use them Whether you are a seasoned professional or new to the PPC world, deciding what form of advertising would best serve your needs is an eternal dilemma. Ensuring that your ad campaigns effectively target your ideal audience is paramount to success and failure to […]
BrightonSEO 2024: What we learnt at this year’s conference
BrightonSEO 2024: What we learnt at this year’s conference We seemed to blink and already four months of the year had gone by; and with April comes Brighton SEO. We headed down to the seaside last Wednesday afternoon, loaded with footballs, mouse mats and other treats for our stand. This year marked our fifth […]
The Future of Marketing: Trends and Technologies in Agency Platforms | Diginius
The Future of Marketing: Trends and Technologies in Agency Platforms To excel in marketing, you need the ability to look in all directions – into the past, present and future. As such, it is easy to feel that you are always struggling to remain relevant in the ever-changing and fickle digital landscape. However, rather than […]
The Ultimate Guide to Video Advertising in 2024 | Diginius
The ultimate guide to video advertising in 2024 As we move quickly through 2024, technological advancements and shifts in consumer behaviour continue to change and reshape our environments, presenting fresher opportunities for advertisers. Incorporating video into your marketing strategy this year, whether that’s paid or organic is vital. In this guide, we’ll explore best practices […]
7 SEO Strategies for Ecommerce Websites | Diginius
7 SEO Strategies for Ecommerce Websites Needless to say, our shopping habits have changed hugely since the advent of online shopping, especially since the pandemic where consumer habits are more focussed on online shopping. Indeed, according to Insider Intelligence, the popularity of online shopping is only set to increase with a forecast of 10.5% growth […]
What Is “Microsoft Ads” and Why You Need Them? | Diginius
What Is “Microsoft Ads” and Why You Need Them? Microsoft Advertising offers a great opportunity to diversify your campaigns across various mediums, allowing you to reach new audiences and in doing so expand your business. Advertising throughout the Microsoft ecosystem means that your ads are part of a platform that is continuously evolving and presenting […]
