The future of advertising: Gen AI’s role in automated ad creation and optimisation
The future of advertising: Gen AI’s role in automated ad creation and optimisation Every other day, or so it seems, we hear about the wonderful possibilities that AI presents us. We hear of healthcare miracles and revolutionary strides towards greater efficiency; however, surprisingly few people are using AI on a day-to-day basis. What isn’t news […]
How to use our Google Audit Tool
Getting the most out of your Google Audit with the Diginius Google Audit Tool Our Google Audit tool displays a carefully curated set of metrics that enable you to assess how your Google ads are really performing. The next step to our tool is a Microsoft Forecast, the tool takes these metrics from the Google […]
Voice of the Brand: Enhancing Customer Engagement Through Audio Advertising
Voice of the Brand: Enhancing Customer Engagement Through Audio Advertising There is one form of advertising that always seems to feature less heavily on advice blogs – even on Diginius’. We have talked about Video Advertising, search vs display ads as well as advertising on Microsoft, LinkedIn ads, DuckDuckGo and yet, audio advertising often gets […]
Back to school marketing: campaign ideas, slogans and tools
Back-to-school marketing: campaign ideas and tools Back-to-school stationary has already been sat on supermarket shelves for weeks but in another week or two, they will be ransacked and only the odd pencil and ripped notebook will be left behind. If you are looking to hit this market and haven’t already started your back-to-school marketing campaigns, […]
Why does PPC work for e-commerce advertising? | Diginius
Why does PPC work for e-commerce advertising? Capturing the attention of your potential customers is more challenging than ever with how saturated the market is. With the vast number of options available, consumers are just a click away from purchasing almost anything they want. So, the question is… How can an ecommerce business stand out […]
A guide on managing PPC campaigns with software for PPC | Diginius
A guide on managing PPC campaigns with software for PPC As a company who has been in this game for a while, we have seen first-hand the huge benefits and frustrating challenges that come with managing PPC (pay-per-click) campaigns. One month you might see your sales and brand awareness soar but the next, you feel […]
How to use marketing reporting tools to improve ROI? A guide for website owners in 2024 | Diginius
How to use marketing reporting tools to improve ROI? A guide for website owners in 2024 In 2024, website owners must leverage advanced marketing tools to optimize strategies and improve their return on investment (ROI). These tools provide businesses with invaluable insights into various aspects of online marketing from SEO (Search Engine Optimization) to PPC […]
The art and science of LinkedIn ads performance | Diginius
The Art and Science of LinkedIn Ads Performance For small businesses, advertising online is crucial for success. However, with the vast array of online advertising platforms, it can be difficult to decide which ones are the most beneficial for your needs. Keep reading to discover the art and science of LinkedIn Ads. What is […]
What is DuckDuckGo.com and why should I use it? | Diginius
What is DuckDuckGo.com and why should I use it? It is often easy to forget how many search engines there are, each with different priorities and addressing different concerns. While most of us find ourselves using the big names without much thought, there are many alternative search engines out there. One such search engine is […]
10 Strategies to Boost Your eCommerce Sales This Summer
10 Strategies to Boost Your eCommerce Sales this Summer We’re in the swing of summer which means there is a unique opportunity to boost your eCommerce sales this seasonal period. Whether that’s with PPC or SEO strategies, social or email marketing, we have all the tips for you. As our days start to get longer […]
