What is DuckDuckGo.com and why should I use it? | Diginius
What is DuckDuckGo.com and why should I use it? It is often easy to forget how many search engines there are, each with different priorities and addressing different concerns. While most of us find ourselves using the big names without much thought, there are many alternative search engines out there. One such search engine is […]
10 Strategies to Boost Your eCommerce Sales This Summer | Diginius
10 Strategies to Boost Your eCommerce Sales this Summer We’re in the swing of summer which means there is a unique opportunity to boost your eCommerce sales this seasonal period. Whether that’s with PPC or SEO strategies, social or email marketing, we have all the tips for you. As our days start to get longer […]
Choosing the Right PPC Agency for Your Organisation: A Comprehensive Guide | Diginius
Choosing the Right PPC Agency for Your Organisation: A Comprehensive Guide PPC (pay-per-click) is often perceived as easy, with quick results accessible to anyone. However, this myth needs debunking. While it does launch faster than SEO (Search Engine Optimization) or any other inbound marketing channel with its typical spend money to make money model, […]
5 ways an all-in-one marketing platform can benefit your business | Diginius
5 ways an all-in-one marketing platform can benefit your business The world of marketing can be tough. Not only is the job description broad and often demands a hugely diverse skill set, it also requires flexibility and the ability to adapt to the needs and whims of your audience and as technology evolves and updates. […]
How to optimize ads in the Shopify App Store: The complete guide
How to optimise ads in the Shopify App Store: The complete guide Getting the most out of your advertising spend means understanding the nuances of different platforms. While the general advice might remain the same, optimisation is all about the details! The Shopify app store is no exception. An overview of the Shopify app marketplace […]
5 PPC and SEO strategies that will boost your summer sales | Diginius
5 PPC and SEO strategies that will boost your summer sales Whether you are an agency or in-house, you will be no stranger to the PPC vs SEO argument. However, instead of them being pitted against each other, PPC and SEO can work in harmony to create a marketing machine promoting brand awareness at all […]
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft. There are two heavyweights in the advertising space: Microsoft Advertising and Google Ads, both offering Performance Max (PMAX) solutions. Google dominates the market, with many advertisers overlooking Microsoft’s capabilities. As Microsoft Advertising’s biggest global channel partner, we’ll explore how […]
Strategic online advertising: 5 reasons why you need a Bing PPC Agency | Diginius
Strategic online advertising: 5 reasons why you need a Bing PPC Agency It is frequently emphasised that online advertising offers you opportunities for growth and great flexibility when it comes to making the most out of your campaign. However, there is a downside to this too. The options can be overwhelming, and many have concerns […]
Display ads vs search ads: key differences and when to use them | Diginius
Display ads vs search ads: key differences and when to use them Whether you are a seasoned professional or new to the PPC world, deciding what form of advertising would best serve your needs is an eternal dilemma. Ensuring that your ad campaigns effectively target your ideal audience is paramount to success and failure to […]
BrightonSEO 2024: What we learnt at this year’s conference
BrightonSEO 2024: What we learnt at this year’s conference We seemed to blink and already four months of the year had gone by; and with April comes Brighton SEO. We headed down to the seaside last Wednesday afternoon, loaded with footballs, mouse mats and other treats for our stand. This year marked our fifth […]
