Strategic online advertising: 5 reasons why you need a Bing PPC Agency
Strategic online advertising: 5 reasons why you need a Bing PPC Agency It is frequently emphasised that online advertising offers you opportunities for growth and great flexibility when it comes to making the most out of your campaign. However, there is a downside to this too. The options can be overwhelming, and many have concerns […]
Display ads vs search ads: key differences and when to use them
Display ads vs search ads: key differences and when to use them Whether you are a seasoned professional or new to the PPC world, deciding what form of advertising would best serve your needs is an eternal dilemma. Ensuring that your ad campaigns effectively target your ideal audience is paramount to success and failure to […]
BrightonSEO 2024: What we learnt at this year’s conference
BrightonSEO 2024: What we learnt at this year’s conference We seemed to blink and already four months of the year had gone by; and with April comes Brighton SEO. We headed down to the seaside last Wednesday afternoon, loaded with footballs, mouse mats and other treats for our stand. This year marked our fifth […]
The future of marketing: trends and technologies in agency platforms
The Future of Marketing: Trends and Technologies in Agency Platforms To excel in marketing, you need the ability to look in all directions – into the past, present and future. As such, it is easy to feel that you are always struggling to remain relevant in the ever-changing and fickle digital landscape. However, rather than […]
The ultimate guide to video advertising
The ultimate guide to video advertising in 2024 As we move quickly through 2024, technological advancements and shifts in consumer behaviour continue to change and reshape our environments, presenting fresher opportunities for advertisers. Incorporating video into your marketing strategy this year, whether that’s paid or organic is vital. In this guide, we’ll explore best practices […]
7 SEO Strategies for Ecommerce Websites
7 SEO Strategies for Ecommerce Websites Needless to say, our shopping habits have changed hugely since the advent of online shopping, especially since the pandemic where consumer habits are more focussed on online shopping. Indeed, according to Insider Intelligence, the popularity of online shopping is only set to increase with a forecast of 10.5% growth […]
What is “Microsoft Ads” and why do you need them?
What Is “Microsoft Ads” and Why You Need Them? Microsoft Advertising offers a great opportunity to diversify your campaigns across various mediums, allowing you to reach new audiences and in doing so expand your business. Advertising throughout the Microsoft ecosystem means that your ads are part of a platform that is continuously evolving and presenting […]
How to use Artifical Intelligence to streamline agency success
How to use Artificial Intelligence (AI) for business success Artificial Intelligence (AI) is transforming the way businesses operate in the modern day, allowing more room to streamline their processes, and giving agencies more time to focus on strategic opportunities and make data-driven decisions. AI offers numerous benefits to both agencies and their clients, and are […]
5 reasons why you need ecommerce advertising on Microsoft
5 reasons why you need e-commerce advertising on Microsoft If you’re looking to increase your e-commerce advertising efforts in 2024, you may be wondering if advertising on Microsoft is worth it. Google is undoubtedly owning the search engine space, but Microsoft Advertising manages to edge past in some aspects. Microsoft Advertising has emerged as a […]
Microsoft Ads vs Google Ads: Why Do Your Clients Need To Be On Both?
Microsoft Ads vs Google Ads: Why Do Your Clients Need To Be On Both? When you hear PPC advertising, it’s not uncommon to think: Microsoft Ads vs Google Ads. Questions arise such as: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? […]
