Diginius July Roundup 2024

Diginius Insight

July Roundup: Poland, PPC Matchmaker and other positives! Another month has flown by! Yes, that is a very cliched opening but nonetheless true. Likewise, in true British fashion it would be remiss to not mention how dismal the weather has been overall.   Many companies may take their foot off the pedal in the summer months […]

The art and science of LinkedIn Ads performance

linkedin ads performance

The Art and Science of LinkedIn Ads Performance   For small businesses, advertising online is crucial for success. However, with the vast array of online advertising platforms, it can be difficult to decide which ones are the most beneficial for your needs. Keep reading to discover the art and science of LinkedIn Ads.    What is […]

What is DuckDuckGo.com and why should I use it?

The duck search

 What is DuckDuckGo.com and why should I use it?   It is often easy to forget how many search engines there are, each with different priorities and addressing different concerns. While most of us find ourselves using the big names without much thought, there are many alternative search engines out there. One such search engine is […]

10 Strategies to Boost Your eCommerce Sales This Summer

10 Strategies to Boost Your eCommerce Sales this Summer  We’re in the swing of summer which means there is a unique opportunity to boost your eCommerce sales this seasonal period. Whether that’s with PPC or SEO strategies, social or email marketing, we have all the tips for you.     As our days start to get longer […]

Choosing the Right PPC Agency for your organisation: A comprehensive guide

How to choose a PPC agency

Choosing the Right PPC Agency for Your Organisation: A Comprehensive Guide   PPC (pay-per-click) is often perceived as easy, with quick results accessible to anyone.    However, this myth needs debunking. While it does launch faster than SEO (Search Engine Optimization) or any other inbound marketing channel with its typical spend money to make money model, […]

5 ways an all-in-one platform can benefit your business

all in one marketing platform

5 ways an all-in-one marketing platform can benefit your business The world of marketing can be tough. Not only is the job description broad and often demands a hugely diverse skill set, it also requires flexibility and the ability to adapt to the needs and  whims of your audience and as technology evolves and updates.  […]

How to optimize ads in the Shopify App Store: The complete guide

Shopify app store

How to optimise ads in the Shopify App Store: The complete guide Getting the most out of your advertising spend means understanding the nuances of different platforms.  While the general advice might remain the same, optimisation is all about the details!  The Shopify app store is no exception. An overview of the Shopify app marketplace […]

5 PPC and SEO strategies that will boost your summer sales

PPC and SEO Strategies

5 PPC and SEO strategies that will boost your summer sales    Whether you are an agency or in-house, you will be no stranger to the PPC vs SEO argument.   However, instead of them being pitted against each other, PPC and SEO can work in harmony to create a marketing machine promoting brand awareness at all […]

Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft

Google ads vs Microsoft Ads

Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft.  There are two heavyweights in the advertising space: Microsoft Advertising and Google Ads, both offering Performance Max (PMAX) solutions.  Google dominates the market, with many advertisers overlooking Microsoft’s capabilities. As Microsoft Advertising’s biggest global channel partner, we’ll explore how […]

Strategic online advertising: 5 reasons why you need a Bing PPC Agency

Bing agency

Strategic online advertising: 5 reasons why you need a Bing PPC Agency  It is frequently emphasised that online advertising offers you opportunities for growth and great flexibility when it comes to making the most out of your campaign. However, there is a downside to this too. The options can be overwhelming, and many have concerns […]

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.