The art and science of LinkedIn Ads performance
![linkedin ads performance](https://diginius.com/wp-content/uploads/2024/07/LinkedIn-blog-header.webp)
For small businesses, advertising online is crucial for success. However, with the vast array of online advertising platforms, it can be difficult to decide which ones are the most beneficial for your needs. Keep reading to discover the art and science of LinkedIn Ads.
What is DuckDuckGo.com and why should I use it?
![The duck search](https://diginius.com/wp-content/uploads/2024/07/DUck-header-.webp)
It is often easy to forget how many search engines there are, each with different priorities and addressing different concerns. While most of us find ourselves using the big names without much thought, there are many alternative search engines out there. One such search engine is DuckDuckGo.
10 Strategies to Boost Your eCommerce Sales This Summer
![](https://diginius.com/wp-content/uploads/2024/07/Summer-blog-2.webp)
If you’re looking to boost your eCommerce sales this summer but are fed up by the endless resources you find when crawling the web, here are Diginius’ top 10 strategies to maximise your sales this season.
Choosing the Right PPC Agency for your organisation: A comprehensive guide
![How to choose a PPC agency](https://diginius.com/wp-content/uploads/2024/06/Choosing-your-PPC-Agency.webp)
In this article we hope to support you in understanding the important things to look for when working with a PPC agency and, how to work better with an agency to get the result your business desires.
5 ways an all-in-one platform can benefit your business
![all in one marketing platform](https://diginius.com/wp-content/uploads/2024/06/All-in-one-marketing-platform.webp)
In the coming article, we will guide you through the things you’ll need to consider when choosing a platform as well as going into greater depth into the rewards and benefits when you find an all-in-one marketing platform software that works for you.
How to optimize ads in the Shopify App Store: The complete guide
![Shopify app store](https://diginius.com/wp-content/uploads/2024/06/Shopify-Ads-APP-HEADER-.webp)
Getting the most out of your advertising spend means understanding the nuances of different platforms. While the general advice might remain the same, optimisation is all about the details!
The Shopify app store is no exception.
5 PPC and SEO strategies that will boost your summer sales
![PPC and SEO Strategies](https://diginius.com/wp-content/uploads/2024/06/Summer-blog-1-1.webp)
Whether your marketing is through an agency or in-house, the PPC and SEO argument is age-old and ever-present. However, SEO and PPC working in harmony can create a marketing machine, promoting brand awareness at all stages of the funnel.
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft
![Google ads vs Microsoft Ads](https://diginius.com/wp-content/uploads/2024/05/PMAX-1.webp)
Google dominates the market, with many advertisers overlooking Microsoft’s capabilities. As Microsoft Advertising’s biggest global channel partner, we’ll explore how incorporating Performance Max Campaigns into your paid strategy can benefit your campaigns.
Strategic online advertising: 5 reasons why you need a Bing PPC Agency
![Bing agency](https://diginius.com/wp-content/uploads/2024/05/Bing-agency-blog-header-.webp)
If you’re a company or a brand, the support of a PPC agency can make a vast difference to the performance of your digital marketing campaigns and help you build up an effective and efficient strategy, especially if you’re looking to allocate budget onto Microsoft.
Display ads vs search ads: key differences and when to use them
![display ads vs search ads](https://diginius.com/wp-content/uploads/2024/05/Display-ads-vs-Search-ads-1.webp)
Ensuring that your ad campaigns effectively target your ideal audience is paramount to success and failure to choose the right ad format means that you could be spending significant amounts of advertising that giving you no returns.