How We Built a B2B Advertising Platform for Agencies
How we built a platform for advertising agencies to access world-class B2B audiences, intent data and media offerings Diginius has created a platform that combines Bombora’s best-in-class business-to-business (B2B) audience and intent data with its own inventory of publishers to help agencies deliver more relevant, targeted campaigns. Key Takeaways 78% of B2B buyers decide what […]
Diginius joins TikTok as their Global Channel Partner 2026
London-based SaaS company Diginius is pleased to announce that they now have a Marketing Technology badge in the TikTok Marketing Partners Program.
Diginius launch Diginius Ads!
Diginius today announced the launch of Diginius Ads, a new capability within Diginius Insight designed to help agencies accurately identify relevant business audiences, discern which products or services in-market B2B buying groups are looking for, reach the right accounts and decision-makers, and help clients begin effective, focused and measurable advertising campaigns.
Unified Marketing Analytics: The Complete Guide for Agencies and Businesses
Unified marketing analytics is the practice of consolidating performance data from multiple marketing channels—paid search, social media, SEO, email, display advertising, and more—into a single reporting environment with standardized metrics and consistent attribution logic.
How to Set Up Cross-Channel PPC Reporting in 7 Steps
This guide walks through the exact process of consolidating multi-platform PPC data into a single reporting dashboard, from initial platform connections through automated report delivery.
Best Marketing Analytics Platforms for Agencies in 2026
This guide evaluates the top marketing analytics platforms for agencies in 2026, comparing features, pricing, and ideal use cases to help you find the best fit for your team.
Everything you need to know about marketing to Gen-Z on Microsoft Advertsing
As a generation, Generation Z (Gen-Z) possess a unique set of characteristics that make them a particularly valuable audience to advertisers. This group, born between roughly 1997 and 2012, has two billion members worldwide and valuable spending habits.
TikTok is the new google for gen z
When Gen-Z wants answers, they’re not typing into Google. They’re scrolling through TikTok. Why? Because TikTok delivers what traditional search engines can’t: authentic, bite-sized, and visually engaging content that feels personal rather than transactional.
Things to know before launching a CTV Campaign
Streaming advertising is placing advertisements in on-demand streaming services, like Netflix or HBO. For a long time, cable television dominated the television ad market, but with the invention and monetisation of on-demand streaming, advertisers created new ways to show viewers products and services.
Why AI Language models are changing SEO forever
Search is evolving rapidly. Whether you call it Large Language Model Optimisation (LLMO), Answer Engine Optimisation (AEO), or Generative Engine Optimisation (GEO), the landscape is shifting beneath our feet. Here’s what you need to know.