How to Set Up Cross-Channel PPC Reporting in 7 Steps
This guide walks through the exact process of consolidating multi-platform PPC data into a single reporting dashboard, from initial platform connections through automated report delivery.
Best Marketing Analytics Platforms for Agencies in 2026
This guide evaluates the top marketing analytics platforms for agencies in 2026, comparing features, pricing, and ideal use cases to help you find the best fit for your team.
Everything you need to know about marketing to Gen-Z on Microsoft Advertsing
As a generation, Generation Z (Gen-Z) possess a unique set of characteristics that make them a particularly valuable audience to advertisers. This group, born between roughly 1997 and 2012, has two billion members worldwide and valuable spending habits.
TikTok is the new google for gen z
When Gen-Z wants answers, they’re not typing into Google. They’re scrolling through TikTok. Why? Because TikTok delivers what traditional search engines can’t: authentic, bite-sized, and visually engaging content that feels personal rather than transactional.
Things to know before launching a CTV Campaign
Streaming advertising is placing advertisements in on-demand streaming services, like Netflix or HBO. For a long time, cable television dominated the television ad market, but with the invention and monetisation of on-demand streaming, advertisers created new ways to show viewers products and services.
Why AI Language models are changing SEO forever
Search is evolving rapidly. Whether you call it Large Language Model Optimisation (LLMO), Answer Engine Optimisation (AEO), or Generative Engine Optimisation (GEO), the landscape is shifting beneath our feet. Here’s what you need to know.
Everything you missed in our webinar about Premium Streaming
Last week, we brought together industry experts and streaming professionals to explore the strategies, tactics, and mindsts needed to thrive in a video-first world. Focusing on Microsoft Advertising’s Premium Streaming and CTV advertising, we used this opportunity to introduce three incredible video production houses that we’ve partnered with to help our agencies create content that is ready for premium streaming platforms.
Using Intent Data and Lead Intelligence with Diginius Insight
Picture this: while your competitors are still playing pin-the-tail-on-the-prospect, you’re already 3 steps ahead, knowing exactly which leads are ready to buy, what keeps them up at night, and precisely when to strike.
What the rise in AI for PPC Advertising means for London businesses
AI is changing PPC advertising by optimising bids, refining audience targeting, and automating ad
creation. Google Ads, Microsoft Advertising, and other platforms now use AI to analyse vast amounts of data to predict user behaviour and adjust campaigns in real time.
Using Social Media Metrics To Understand Your Customers
Social media has transformed the way businesses interact with customers. With millions of users engaging across different platforms daily, companies have an unprecedented opportunity to gather data and understand what resonates with their audience.
