5 Reasons you need a social media marketing platform
Before thinking about why a social media marketing platform is so valuable, it is essential to understand what exactly a social media marketing platform is. In short, a social media marketing platform is a piece of software that helps you track how well your digital marketing performance is doing across various platforms. It is an essential tool in any marketer’s toolbox to get your brand seen by the right people, collect data efficiently, and ultimately boost ROI.
Here are five reasons why your company needs a social media marketing platform.
Of course, many people have several social media profiles across top social media platforms. It is common for one person to have accounts on Facebook, Instagram, WhatsApp, Snapchat, Pinterest, Reddit, and many others. Each platform is an opportunity to connect your brand with prospects.
Customers are almost certainly on social media
You might associate various social media sites with the different sorts of people you interact with on them. Your best friend is on X, your gran is on Facebook, your boss is on LinkedIn, and your favorite influencer is on TikTok. It feels like everyone is on social media these days, somewhere.
The latest research from Kepios backs this up. They estimate that 94.2% of people who use the internet have at least one social media profile. For businesses, it’s essential to leverage social media to reach potential customers. If your target market isn’t online due to lack of access or technical skills, you’re likely already aware of this, and most companies won’t be targeting those individuals.
If you fall into the large majority of companies that are targeting internet users, then it is essential that you develop your brand’s social media presence. There are 5.24 billion social media profiles as of February 2025, which is equivalent to about 63.9% of the entire world’s population.
Brands must be everywhere
With so much competition for eyeballs in today’s “attention economy,” it is more difficult than ever to cut through all the noise to reach your target customers. We already discussed how widespread social media use is across the world, but, along with this development, we are seeing more and more people use social media platforms as search engines.
Take, for example, someone typing into their TikTok search page “best restaurants in Madrid” or “high protein green goddess salad.” TikTok then shows them video content around these queries, as if it were Google searching blog posts.
The key takeaway for businesses is that while PPC and SEO strategies were once sufficient to get your brand in front of consumers, it is now not enough. Every company needs to have a presence on relevant social media sites. Choose which ones make most sense for your audience needs and their position in the sales funnel. Then, track your performance across the sites to ensure you are converting sales from social media.
Track KPIs for best results across platforms
Social media is now a science more than it is an art. Data-driven decisions are much more important to the algorithms than aesthetic or editorial prowess, and this will become truer as the world becomes driven by AI. PwC conducted a survey of more than 1,000 senior executives and found that data-driven companies were three times more likely to experience improvements than those who rely on less data. As social media becomes more complex, digital marketers must have a great grasp of KPIs (key performance indicators.).
Think about, for example, a beauty company. They will have to use a mix of ecommerce advertising with compelling social media content, but that compelling content will look different across channels. They will likely have complex media and collateral needs for all their various social media platforms.
Not only will you have different images with distinct size specifications, they will also have different audiences that have unique content preferences across social media sites. The media and strategy they are using for an X post, where engagement is largely text-driven, will have to be different than a Pinterest post, where engagement is almost exclusively image-driven.
Marketers must continuously conduct A/B tests across all channels with their range of collateral, using various KPIs to stay ahead of the competition. As this scales, it quickly becomes an overwhelming task for a small team without the right tools.
Bolster your sales performance
Of course, sales and marketing work together in a beautiful marriage to help grow your company, but that marriage can easily go sour with communication breakdowns.
Social media marketing platforms nurture the sales and marketing relationship because it allows all team members to work from the same metrics to inform collective decision making. They allow your whole team to work with the best, most up-to-date data to inform your growth strategy.
Generally, better marketing performance leads to better sales performance. Any investment on the marketing side should eventually funnel into better returns on the sales side. A social media marketing platform is a critical investment for ensuring digital marketing efforts are actually converting.
Make your digital marketing strategy less daunting
The main benefit of a social media marketing platform is that it gives you the confidence to start or upgrade your digital marketing strategy.
One of the biggest reasons why businesses fail is because they don’t adapt or don’t adapt quickly enough. Though a social media marketing platform might seem like a big investment at the outset, the potential revenue that would be lost if a company failed to adapt to the changing digital world is far greater. In some extreme cases, it could be the difference between a business’s success and its failure.
For most, though, a social media marketing platform will make the journey of social media marketing feel much more manageable. If you are looking to use social media to help grow your business, a great digital marketing platform to start with is Diginius Insight.
Discover today how Diginius Insight can help you grow your social media and digital marketing presence across all your channels!
