News & Insights

Last week we announced that Diginius had been named the winner of the prestigious Global Channel partner of the Year award for 2025 by Microsoft Advertising. This marks the second time that we’ve received this accolade, having previously won in 2022.

There are two primary strategies to enhance visibility of your business on search engines, Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the nuances between these and the distinctions on the different approaches can help determine the most effective strategy for the unique needs

PPC Reporting Made Easy: Goals and Tips for Outstanding Reports  Picture this. You have finished putting together your PPC campaign and are enjoying a well-deserved

What are performance max campaigns and what is their greatest advantage on Microsoft Advertising?  For anyone who follows PPC news, the recent developments of AI

Search Engine Optimisation and Pay-Per-Click Marketing: Trends for 2025   We might not officially be in winter but it certainly feels like that. The Christmas lights

Strategies for Targeting LinkedIn Users with Microsoft (Bing) Advertising   Microsoft Advertising (formerly Bing Ads) has evolved into a powerful platform for reaching professional audiences, particularly