News & Insights

Social media has transformed the way businesses interact with customers. With millions of users engaging across different platforms daily, companies have an unprecedented opportunity to gather data and understand what resonates with their audience.

A Pay-Per-Click (PPC) agency can be a game-changer for businesses in Birmingham. These agencies specialise in creating and managing targeted advertising campaigns that drive traffic, increase conversions, and boost overall online visibility

Everyone is always talking about the next big thing in advertising to the point that almost everything feels like it’s overhyped and under performing, but it seems that Netflix actually has the numbers to back itself up.

Before thinking about why a social media marketing platform is so valuable, it is essential to understand what exactly a social media marketing platform is.

Intent data has become an essential tool for any business that wants to enhance their marketing strategy and drive growth. This guide will demystify intent data, touching on key elements including the meaning of intent data, how intent data works, the different types of intent data and how to drive revenue with intent data.

Intent data, which provides insight into future customers’ interests and actions, has changed the landscape of lead generation by enabling businesses to engage with prospects actively seeking solutions.