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There are two primary strategies to enhance visibility of your business on search engines, Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the nuances between these and the distinctions on the different approaches can help determine the most effective strategy for the unique needs
PPC Reporting Made Easy: Goals and Tips for Outstanding Reports Picture this. You have finished putting together your PPC campaign and are enjoying a well-deserved
What are performance max campaigns and what is their greatest advantage on Microsoft Advertising? For anyone who follows PPC news, the recent developments of AI
Search Engine Optimisation and Pay-Per-Click Marketing: Trends for 2025 We might not officially be in winter but it certainly feels like that. The Christmas lights
Strategies for Targeting LinkedIn Users with Microsoft (Bing) Advertising Microsoft Advertising (formerly Bing Ads) has evolved into a powerful platform for reaching professional audiences, particularly
Top 3 Reasons You Need a New PPC Agency (And How to Find One) You are probably reading this because you’ve had a niggling doubt
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.
