News & Insights

For anyone who follows PPC news, the recent developments of AI in all its forms have been impossible to miss. The most innovative among them and the one that offers the most opportunity for advertisers are Performance Max (PMAX) campaigns.

To get the most out of your PPC and SEO budget for 2025, now is the time to review and reassess your strategy by applying some of the observations in this article to your needs, paying particular attention to not only waste but miss opportunities.

Microsoft Advertising (formerly Bing Ads) has evolved into a powerful platform for reaching professional audiences, particularly for its unique integration with LinkedIn.

With access to LinkedIn profile targeting, marketers can engage with users based on key professional attributes, such as job function, industry and company size.

By simply glancing at this article, you may feel inclined to dismiss these reasons as obvious, overly broad and even unhelpful. However, once you start thinking about your own problems in this manner they probably do come down to one of these three reasons and you can be more confident when you go out to find the right PPC agency.

To help you on your way, we have pulled together the best social media platforms to help you compare, contrast and decide where to focus your time, effort and money.

Find Your Perfect PPC Partner: How Our Matchmaker Service Works Picture this: worrying about clicks is a thing of the past, your PPC campaigns are