News & Insights

Please read our latest news and insights and learn more about Diginius, digital marketing and ecommerce trends.

CTV campaigns

Things to know before launching a CTV Campaign

Streaming advertising is placing advertisements in on-demand streaming services, like Netflix or HBO. For a long time, cable television dominated the television ad market, but with the invention and monetisation of on-demand streaming, advertisers created new ways to show viewers products and services.

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netflix advertising

Everything you missed in our webinar about Premium Streaming

Last week, we brought together industry experts and streaming professionals to explore the strategies, tactics, and mindsts needed to thrive in a video-first world. Focusing on Microsoft Advertising’s Premium Streaming and CTV advertising, we used this opportunity to introduce three incredible video production houses that we’ve partnered with to help our agencies create content that is ready for premium streaming platforms.

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Chester Yang

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.