News & Insights

Intent data has become an essential tool for any business that wants to enhance their marketing strategy and drive growth. This guide will demystify intent data, touching on key elements including the meaning of intent data, how intent data works, the different types of intent data and how to drive revenue with intent data.

Intent data, which provides insight into future customers’ interests and actions, has changed the landscape of lead generation by enabling businesses to engage with prospects actively seeking solutions.

Last week we announced that Diginius had been named the winner of the prestigious Global Channel partner of the Year award for 2025 by Microsoft Advertising. This marks the second time that we’ve received this accolade, having previously won in 2022.

There are two primary strategies to enhance visibility of your business on search engines, Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the nuances between these and the distinctions on the different approaches can help determine the most effective strategy for the unique needs

PPC Reporting Made Easy: Goals and Tips for Outstanding Reports  Picture this. You have finished putting together your PPC campaign and are enjoying a well-deserved

What are performance max campaigns and what is their greatest advantage on Microsoft Advertising?  For anyone who follows PPC news, the recent developments of AI