Please read our latest news and insights and learn more about Diginius, digital marketing and ecommerce trends.
Search is evolving rapidly. Whether you call it Large Language Model Optimisation (LLMO), Answer Engine Optimisation (AEO), or Generative Engine Optimisation (GEO), the landscape is shifting beneath our feet. Here’s what you need to know.
Last week, we brought together industry experts and streaming professionals to explore the strategies, tactics, and mindsts needed to thrive in a video-first world. Focusing on Microsoft Advertising’s Premium Streaming and CTV advertising, we used this opportunity to introduce three incredible video production houses that we’ve partnered with to help our agencies create content that is ready for premium streaming platforms.
Picture this: while your competitors are still playing pin-the-tail-on-the-prospect, you’re already 3 steps ahead, knowing exactly which leads are ready to buy, what keeps them up at night, and precisely when to strike.
AI is changing PPC advertising by optimising bids, refining audience targeting, and automating ad
creation. Google Ads, Microsoft Advertising, and other platforms now use AI to analyse vast amounts of data to predict user behaviour and adjust campaigns in real time.
Social media has transformed the way businesses interact with customers. With millions of users engaging across different platforms daily, companies have an unprecedented opportunity to gather data and understand what resonates with their audience.
A Pay-Per-Click (PPC) agency can be a game-changer for businesses in Birmingham. These agencies specialise in creating and managing targeted advertising campaigns that drive traffic, increase conversions, and boost overall online visibility
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.