News & Insights

Please read our latest news and insights and learn more about Diginius, digital marketing and ecommerce trends.

PPC vs SEO

PPC vs SEO: Which is Best for Your London Business? 

There are two primary strategies to enhance visibility of your business on search engines, Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the nuances between these and the distinctions on the different approaches can help determine the most effective strategy for the unique needs

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Chester Yang

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.