The Website Visitor Tracking Solution to Increase your Businesses’ Sales Ready Leads
The power of website visitor tracking tools in unlocking lead opportunities for sales and marketing teams With an increasingly competitive digital landscape, an influx of new businesses and the changing habits of consumers in recent years, businesses need to become smarter and more innovative with their online advertising to convert the right traffic. Fortunately, this […]
Why do Single Keyword Ad Groups Work in Driving More Revenue for your Business?
Why do Single Keyword Ad Groups Work in Driving More Revenue for your Business? Read our blog to find out the value of single keyword ad groups (SKAGs) in helping to increase revenue for businesses and their clients, and why SKAGs must not be excluded by PPC managers within strategies going forward. The ultimate aim […]
How PPC Management Software Helps Integrate Various Platforms
How PPC Management Software Helps Integrate Various Platforms As the world of digital advertising and paid search becomes more demanding, and clients want to see bigger and better results for their campaigns, digital marketing agencies must find ways to streamline their PPC management offering using the best PPC platform. As the world of digital advertising and […]
The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns
The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns An integral part to any online advertising campaign, keywords play such an important role in triggering profitable results. But it’s knowing how best to utilise these tools that can help PPC managers to boost the overall success of their campaigns. An integral part […]
Best Configurations for a Global Countdown Campaign in Google Ads
Best Configurations for a Global Countdown Campaign in Google Ads With more businesses utilising online advertising to attract customers, the need to differentiate is becoming important. Find out how PPC managers can use the global countdown function in Google Ads to create a sense of urgency amongst customers to make a purchase. It’s fantastic to […]
How to Create Digital Marketing Reports That Will Impress Your Clients
How to Create Digital Marketing Reports That Will Impress Your Clients As a digital marketing and/or PPC agency, you will share your clients’ goals, such as to increase return on investment (ROI) month on month or to multiply the amount of website interactions. With this in mind, it’s important to report on these goals through […]
The Most Overlooked Factors to Consider in Online Marketing Reporting Tools
The Most Overlooked Factors to Consider in Online Marketing Reporting Tools As an agency owner or PPC manager, you may have wondered “what are the most overlooked factors in online marketing and PPC reporting software and how can the factors be of benefit?”. In this blog, we discuss the benefits and opportunities presented by online […]
How Integrated Reporting Software Can Improve Marketing and PPC Efficiency for Your Agency
How Integrated Reporting Software Can Improve Marketing and PPC Efficiency for Your Agency Are you a marketing or PPC agency and struggle with your client reporting? Read our blog to see how integrated reporting software can improve marketing and PPC efficiency for you, your agency and your clients. As an agency, the aim of the […]
5 Advanced Tactics for RLSA Audiences
5 Advanced Tactics for RLSA Audiences To help better target customers throughout the various stages of the purchasing journey, have a read of our top RLSA audience tactics to reach your target audience. The digital and paid search landscape is evolving. Instead of merely targeting keywords, it’s important for advertisers to adopt more sophisticated methods […]
When and How to Change your Google Analytics Attribution Model
Understanding the Google Analytics Attribution Model and how to change it Do you ever feel like you need more insight into the various touchpoints throughout your customer’s purchasing journey and how they impact conversions? With so many channels available to distribute ads and connect with customers, it’s becoming increasingly difficult to pinpoint those driving the […]
