5 Advanced Tactics for RLSA Audiences
5 Advanced Tactics for RLSA Audiences To help better target customers throughout the various stages of the purchasing journey, have a read of our top RLSA audience tactics to reach your target audience. The digital and paid search landscape is evolving. Instead of merely targeting keywords, it’s important for advertisers to adopt more sophisticated methods […]
When and How to Change your Google Analytics Attribution Model
Understanding the Google Analytics Attribution Model and how to change it Do you ever feel like you need more insight into the various touchpoints throughout your customer’s purchasing journey and how they impact conversions? With so many channels available to distribute ads and connect with customers, it’s becoming increasingly difficult to pinpoint those driving the […]
Boosting Brand Affinity with Customisation and Personalisation
Boosting Brand Affinity with Customisation and Personalisation How can you boost brand affinity in the digital age? We explore how this can be achieved through customisation and personalisation tactics which you can use. Personalisation in shopping has been a huge part of our lives for many years, such as searching for a keychain or fridge […]
How to Improve your PPC Performance with A/B Testing
How to Improve your PPC Performance with A/B Testing With PPC renowned to be one of the most effective methods of driving website traffic and increasing conversions, we take a look at testing methods to ensure your PPC campaigns are effectively optimised for the target audience. As one of the most efficient ways to drive […]
What are Responsive Display Ads and When to Use Them
What are Responsive Display Ads and When to Use Them Find out how you can widen your reach and use the Google Display Network more effectively… As more and more businesses flock to take advantage of the benefits of online advertising, as well as competing to appeal to the influx of online shoppers, the sector […]
Everything that Businesses Should Know about Amazon Sponsored Products
Everything that Businesses Should Know about Amazon Sponsored Products Are you ready to utilise an incredibly popular ecommerce marketplace? Amazon has, for many years, been the go-to ecommerce marketplace for sellers and consumers alike, and the platform is only continuing to grow in popularity as more consumers are choosing to take their shopping online. If […]
The Best Strategies for Google Display Network Remarketing
The Best Strategies for Google Display Network Remarketing Are you taking the necessary steps to reach out to your audience? In an increasingly competitive advertising landscape, captivating the attention of your audience can be difficult. Particularly, drawing back in customers that have visited your site already can be a whole different challenge. However, retargeting provides […]
Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic
Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic In an already saturated online marketplace, those looking to promote their business may be able to take advantage of the future prospects of video advertising. Over recent years, the world of advertising has seen an increasing shift towards the use of video in varying […]
Google Shopping vs Amazon Sponsored Product Ads: Which is Better for Online Retailers?
Google Shopping vs Amazon Sponsored Product Ads: Which is Better for Online Retailers? With the online space growing more competitive by the day, where can you thrive? Over the last few years, Amazon has reigned dominance over the ecommerce market. However, with Google Shopping now also becoming a popular option for online brands and retailers, […]
Keyword Optimisation – Expert PPC Strategies And Tactics
Keyword Optimisation – Expert PPC Strategies And Tactics Having a strong set of keywords can help with the success of your PPC campaigns… Keywords have an important role to play within digital marketing, however, many marketers do not spend the necessary time and effort on optimising them. If you don’t choose keywords that your customers […]
