Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic
Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic In an already saturated online marketplace, those looking to promote their business may be able to take advantage of the future prospects of video advertising. Over recent years, the world of advertising has seen an increasing shift towards the use of video in varying […]
Google Shopping vs Amazon Sponsored Product Ads: Which is Better for Online Retailers?
Google Shopping vs Amazon Sponsored Product Ads: Which is Better for Online Retailers? With the online space growing more competitive by the day, where can you thrive? Over the last few years, Amazon has reigned dominance over the ecommerce market. However, with Google Shopping now also becoming a popular option for online brands and retailers, […]
Keyword Optimisation – Expert PPC Strategies And Tactics
Keyword Optimisation – Expert PPC Strategies And Tactics Having a strong set of keywords can help with the success of your PPC campaigns… Keywords have an important role to play within digital marketing, however, many marketers do not spend the necessary time and effort on optimising them. If you don’t choose keywords that your customers […]
Google Ads Quality Score – What Is It And How To Improve It
Google Ads Quality Score – What Is It And How To Improve It Find out how you can increase the quality of your PPC ads… In order for you to make the most out of your Google Ads, you must understand the concept of Quality Score. These scores have a huge impact on the performance […]
PPC Reporting Tips – 5 Strategies To Help Your Business In 2023
PPC Reporting Tips – 5 Strategies To Help Your Business In 2023 PPC reporting can offer more insights than you’d first expect… PPC advertising comes with a wide range of benefits, such as providing instant results and working well alongside other marketing channels such as SEO. However, another major benefit of PPC is the fact […]
The Best SaaS Ecommerce Solutions To Suit All Budgets
The Best SaaS Ecommerce Solutions To Suit All Budgets Now is the time to tap into new growth opportunities online… The online industry is an increasingly competitive space, often making it difficult for businesses to effectively reach their target audience. Therefore, it’s important to ensure that you’re appearing on as many marketing channels as possible, which […]
Top Marketplace Mistakes And How To Avoid Them
Top Marketplace Mistakes And How To Avoid Them Marketplace platforms have various benefits, but only if you use them correctly… Over the past year, we’ve seen more and more businesses take their services online. For many, providing a new ecommerce offering meant their survival was supported during an unpredictable time while for others, an online […]
4 Ways To Improve Your Google Ads Search Impression Share
4 Ways To Improve Your Google Ads Search Impression Share It’s time to start making the most of your Google Ads… If you’re an online marketer or ecommerce business, chances are you’re already running Google Ad campaigns. However, there is more you can be doing to ensure your ads are performing optimally and bringing in that all-important […]
What Is The Best Keyword Research Tool?
What Is The Best Keyword Research Tool? Targeting the right keywords determines the success of your campaigns… Keyword research plays an important role in developing high-performing, profitable PPC and SEO campaigns. If you’re bidding on the incorrect keywords or you aren’t using a combination of short-tail and long-tail keywords, you may be missing out on potential […]
PPC Agency Vs In-House Management: Which One Is Right For You?
PPC Agency Vs In-House Management: Which One Is Right For You? Finding the best way to manage your PPC campaigns can provide amazing results for your business… For many businesses, PPC is an essential part of their marketing strategy, often delivering immediate results that work towards increasing revenue. However, to get the best results out of your […]
