The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns
The Ultimate Guide to Keyword Match Types for Enhancing your PPC Campaigns An integral part to any online advertising campaign, keywords play such an important role in triggering profitable results. But it’s knowing how best to utilise these tools that can help PPC managers to boost the overall success of their campaigns. An integral part […]
Best Configurations for a Global Countdown Campaign in Google Ads
Best Configurations for a Global Countdown Campaign in Google Ads With more businesses utilising online advertising to attract customers, the need to differentiate is becoming important. Find out how PPC managers can use the global countdown function in Google Ads to create a sense of urgency amongst customers to make a purchase. It’s fantastic to […]
How to Create Digital Marketing Reports That Will Impress Your Clients
How to Create Digital Marketing Reports That Will Impress Your Clients As a digital marketing and/or PPC agency, you will share your clients’ goals, such as to increase return on investment (ROI) month on month or to multiply the amount of website interactions. With this in mind, it’s important to report on these goals through […]
The Most Overlooked Factors to Consider in Online Marketing Reporting Tools
The Most Overlooked Factors to Consider in Online Marketing Reporting Tools As an agency owner or PPC manager, you may have wondered “what are the most overlooked factors in online marketing and PPC reporting software and how can the factors be of benefit?”. In this blog, we discuss the benefits and opportunities presented by online […]
How Integrated Reporting Software Can Improve Marketing and PPC Efficiency for Your Agency
How Integrated Reporting Software Can Improve Marketing and PPC Efficiency for Your Agency Are you a marketing or PPC agency and struggle with your client reporting? Read our blog to see how integrated reporting software can improve marketing and PPC efficiency for you, your agency and your clients. As an agency, the aim of the […]
5 Advanced Tactics for RLSA Audiences
5 Advanced Tactics for RLSA Audiences To help better target customers throughout the various stages of the purchasing journey, have a read of our top RLSA audience tactics to reach your target audience. The digital and paid search landscape is evolving. Instead of merely targeting keywords, it’s important for advertisers to adopt more sophisticated methods […]
When and How to Change your Google Analytics Attribution Model
Understanding the Google Analytics Attribution Model and how to change it Do you ever feel like you need more insight into the various touchpoints throughout your customer’s purchasing journey and how they impact conversions? With so many channels available to distribute ads and connect with customers, it’s becoming increasingly difficult to pinpoint those driving the […]
Boosting Brand Affinity with Customisation and Personalisation
Boosting Brand Affinity with Customisation and Personalisation How can you boost brand affinity in the digital age? We explore how this can be achieved through customisation and personalisation tactics which you can use. Personalisation in shopping has been a huge part of our lives for many years, such as searching for a keychain or fridge […]
How to Improve your PPC Performance with A/B Testing
How to Improve your PPC Performance with A/B Testing With PPC renowned to be one of the most effective methods of driving website traffic and increasing conversions, we take a look at testing methods to ensure your PPC campaigns are effectively optimised for the target audience. As one of the most efficient ways to drive […]
What are Responsive Display Ads and When to Use Them
What are Responsive Display Ads and When to Use Them Find out how you can widen your reach and use the Google Display Network more effectively… As more and more businesses flock to take advantage of the benefits of online advertising, as well as competing to appeal to the influx of online shoppers, the sector […]
