How to use marketing reporting tools to improve ROI? A guide for website owners in 2024
How to use marketing reporting tools to improve ROI? A guide for website owners in 2024 In 2024, website owners must leverage advanced marketing tools to optimize strategies and improve their return on investment (ROI). These tools provide businesses with invaluable insights into various aspects of online marketing from SEO (Search Engine Optimization) to PPC […]
Diginius July Roundup 2024
July Roundup: Poland, PPC Matchmaker and other positives! Another month has flown by! Yes, that is a very cliched opening but nonetheless true. Likewise, in true British fashion it would be remiss to not mention how dismal the weather has been overall. Many companies may take their foot off the pedal in the summer months […]
The art and science of LinkedIn Ads performance
The Art and Science of LinkedIn Ads Performance For small businesses, advertising online is crucial for success. However, with the vast array of online advertising platforms, it can be difficult to decide which ones are the most beneficial for your needs. Keep reading to discover the art and science of LinkedIn Ads. What is […]
What is DuckDuckGo.com and why should I use it?
What is DuckDuckGo.com and why should I use it? It is often easy to forget how many search engines there are, each with different priorities and addressing different concerns. While most of us find ourselves using the big names without much thought, there are many alternative search engines out there. One such search engine is […]
10 Strategies to Boost Your eCommerce Sales This Summer
10 Strategies to Boost Your eCommerce Sales this Summer We’re in the swing of summer which means there is a unique opportunity to boost your eCommerce sales this seasonal period. Whether that’s with PPC or SEO strategies, social or email marketing, we have all the tips for you. As our days start to get longer […]
Choosing the Right PPC Agency for your organisation: A comprehensive guide
Choosing the Right PPC Agency for Your Organisation: A Comprehensive Guide PPC (pay-per-click) is often perceived as easy, with quick results accessible to anyone. However, this myth needs debunking. While it does launch faster than SEO (Search Engine Optimization) or any other inbound marketing channel with its typical spend money to make money model, […]
5 ways an all-in-one platform can benefit your business
5 ways an all-in-one marketing platform can benefit your business The world of marketing can be tough. Not only is the job description broad and often demands a hugely diverse skill set, it also requires flexibility and the ability to adapt to the needs and whims of your audience and as technology evolves and updates. […]
How to optimize ads in the Shopify App Store: The complete guide
How to optimise ads in the Shopify App Store: The complete guide Getting the most out of your advertising spend means understanding the nuances of different platforms. While the general advice might remain the same, optimisation is all about the details! The Shopify app store is no exception. An overview of the Shopify app marketplace […]
5 PPC and SEO strategies that will boost your summer sales
5 PPC and SEO strategies that will boost your summer sales Whether you are an agency or in-house, you will be no stranger to the PPC vs SEO argument. However, instead of them being pitted against each other, PPC and SEO can work in harmony to create a marketing machine promoting brand awareness at all […]
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft
Performance Max on Microsoft vs Google – how you can allocate your budget over to Microsoft. There are two heavyweights in the advertising space: Microsoft Advertising and Google Ads, both offering Performance Max (PMAX) solutions. Google dominates the market, with many advertisers overlooking Microsoft’s capabilities. As Microsoft Advertising’s biggest global channel partner, we’ll explore how […]
