Voice of the Brand: Enhancing Customer Engagement Through Audio Advertising
Voice of the Brand: Enhancing Customer Engagement Through Audio Advertising There is one form of advertising that always seems to feature less heavily on advice blogs – even on Diginius’. We have talked about Video Advertising, search vs display ads as well as advertising on Microsoft, LinkedIn ads, DuckDuckGo and yet, audio advertising often gets […]
Back to school marketing: campaign ideas, slogans and tools
Back-to-school marketing: campaign ideas and tools Back-to-school stationary has already been sat on supermarket shelves for weeks but in another week or two, they will be ransacked and only the odd pencil and ripped notebook will be left behind. If you are looking to hit this market and haven’t already started your back-to-school marketing campaigns, […]
Why does PPC work for e-commerce advertising? | Diginius
Why does PPC work for e-commerce advertising? Capturing the attention of your potential customers is more challenging than ever with how saturated the market is. With the vast number of options available, consumers are just a click away from purchasing almost anything they want. So, the question is… How can an ecommerce business stand out […]
A guide on managing PPC campaigns with software for PPC | Diginius
A guide on managing PPC campaigns with software for PPC As a company who has been in this game for a while, we have seen first-hand the huge benefits and frustrating challenges that come with managing PPC (pay-per-click) campaigns. One month you might see your sales and brand awareness soar but the next, you feel […]
How to use marketing reporting tools to improve ROI? A guide for website owners in 2024 | Diginius
How to use marketing reporting tools to improve ROI? A guide for website owners in 2024 In 2024, website owners must leverage advanced marketing tools to optimize strategies and improve their return on investment (ROI). These tools provide businesses with invaluable insights into various aspects of online marketing from SEO (Search Engine Optimization) to PPC […]
The art and science of LinkedIn ads performance | Diginius
The Art and Science of LinkedIn Ads Performance For small businesses, advertising online is crucial for success. However, with the vast array of online advertising platforms, it can be difficult to decide which ones are the most beneficial for your needs. Keep reading to discover the art and science of LinkedIn Ads. What is […]
What is DuckDuckGo.com and why should I use it? | Diginius
What is DuckDuckGo.com and why should I use it? It is often easy to forget how many search engines there are, each with different priorities and addressing different concerns. While most of us find ourselves using the big names without much thought, there are many alternative search engines out there. One such search engine is […]
10 Strategies to Boost Your eCommerce Sales This Summer | Diginius
10 Strategies to Boost Your eCommerce Sales this Summer We’re in the swing of summer which means there is a unique opportunity to boost your eCommerce sales this seasonal period. Whether that’s with PPC or SEO strategies, social or email marketing, we have all the tips for you. As our days start to get longer […]
Choosing the Right PPC Agency for Your Organisation: A Comprehensive Guide | Diginius
Choosing the Right PPC Agency for Your Organisation: A Comprehensive Guide PPC (pay-per-click) is often perceived as easy, with quick results accessible to anyone. However, this myth needs debunking. While it does launch faster than SEO (Search Engine Optimization) or any other inbound marketing channel with its typical spend money to make money model, […]
5 ways an all-in-one marketing platform can benefit your business | Diginius
5 ways an all-in-one marketing platform can benefit your business The world of marketing can be tough. Not only is the job description broad and often demands a hugely diverse skill set, it also requires flexibility and the ability to adapt to the needs and whims of your audience and as technology evolves and updates. […]
