Bombora intent data: how to leverage intent data for business growth
Intent data has become an essential tool for any business that wants to enhance their marketing strategy and drive growth. This guide will demystify intent data, touching on key elements including the meaning of intent data, how intent data works, the different types of intent data and how to drive revenue with intent data.
How to use intent data to identify sales qualified leads | Diginius
Intent data, which provides insight into future customers’ interests and actions, has changed the landscape of lead generation by enabling businesses to engage with prospects actively seeking solutions.
Diginius Wins Microsoft Advertising’s Global Channel Partner of the Year Award for 2025
Last week we announced that Diginius had been named the winner of the prestigious Global Channel partner of the Year award for 2025 by Microsoft Advertising. This marks the second time that we’ve received this accolade, having previously won in 2022.
PPC vs SEO: Which is Best for Your London Business?
There are two primary strategies to enhance visibility of your business on search engines, Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the nuances between these and the distinctions on the different approaches can help determine the most effective strategy for the unique needs
PPC Reporting Made Easy: Goals and Tips For Outstanding Reports
PPC Reporting Made Easy: Goals and Tips for Outstanding Reports Picture this. You have finished putting together your PPC campaign and are enjoying a well-deserved cup of tea and then you remember that your work isn’t done yet – it never is with PPC. Many businesses even work with a PPC agency if they don’t […]
What are performance max campaigns and what is their greatest advantage on Microsoft Advertising? | Diginius
What are performance max campaigns and what is their greatest advantage on Microsoft Advertising? For anyone who follows PPC news, the recent developments of AI in all its forms have been impossible to miss. The most innovative among them and the one that offers the most opportunity for advertisers are Performance Max (PMAX) campaigns. PMAX […]
Search Engine Optimisation and Pay-Per-Click Marketing: Trends for 2025 | Diginius
Search Engine Optimisation and Pay-Per-Click Marketing: Trends for 2025 We might not officially be in winter but it certainly feels like that. The Christmas lights are up around London, the shops are beginning to decorate for Christmas and all of us are looking for cosiness and warmth. Whether Christmas is your busiest period or one […]
Strategies for Targeting LinkedIn Users with Microsoft (Bing) Advertising | Diginius
Strategies for Targeting LinkedIn Users with Microsoft (Bing) Advertising Microsoft Advertising (formerly Bing Ads) has evolved into a powerful platform for reaching professional audiences, particularly for its unique integration with LinkedIn. With access to LinkedIn profile targeting, marketers can engage with users based on key professional attributes, such as job function, industry and company size. […]
Top 3 Reasons You Need a New PPC Agency (And How to Find One)
Top 3 Reasons You Need a New PPC Agency (And How to Find One) You are probably reading this because you’ve had a niggling doubt or maybe what started as a little uncertainty has grown into full blown concern. It doesn’t matter where you are on the scale of wariness to downright distrust and suspicion, […]
Top Social Media Platforms in 2025 that will boost your business
Top Social Media Platforms in 2025 that Will Boost Your Business Winter is officially upon us – the days are getting colder, the nights are drawing in and soon we simply won’t be able to escape the Christmas madness. We don’t want to wish the year away but experience has told us that preparation is […]