What are performance max campaigns and what is their greatest advantage on Microsoft Advertising? | Diginius
For anyone who follows PPC news, the recent developments of AI in all its forms have been impossible to miss. The most innovative among them and the one that offers the most opportunity for advertisers are Performance Max (PMAX) campaigns.
Search Engine Optimisation and Pay-Per-Click Marketing: Trends for 2025 | Diginius
To get the most out of your PPC and SEO budget for 2025, now is the time to review and reassess your strategy by applying some of the observations in this article to your needs, paying particular attention to not only waste but miss opportunities.
Strategies for Targeting LinkedIn Users with Microsoft (Bing) Advertising | Diginius
Microsoft Advertising (formerly Bing Ads) has evolved into a powerful platform for reaching professional audiences, particularly for its unique integration with LinkedIn.
With access to LinkedIn profile targeting, marketers can engage with users based on key professional attributes, such as job function, industry and company size.
Top 3 Reasons You Need a New PPC Agency (And How to Find One)
By simply glancing at this article, you may feel inclined to dismiss these reasons as obvious, overly broad and even unhelpful. However, once you start thinking about your own problems in this manner they probably do come down to one of these three reasons and you can be more confident when you go out to find the right PPC agency.
Top Social Media Platforms in 2025 that will boost your business
To help you on your way, we have pulled together the best social media platforms to help you compare, contrast and decide where to focus your time, effort and money.
Find Your Perfect PPC Partner: How Our Matchmaker Service Works | Diginius
Find Your Perfect PPC Partner: How Our Matchmaker Service Works Picture this: worrying about clicks is a thing of the past, your PPC campaigns are trouble free and you are finally free of your frequent nightmare which features CPCs chasing you while successful ad campaigns look on and laugh. Or maybe you are new to […]
How to work with PPC agencies form across the globe
How to work with PPC agencies from across the globe? In today’s society businesses are no longer limited by geography when it comes to choosing an agency to manage their pay-per-click (PPC) campaigns. Working with a PPC agency from across the globe can bring a wealth of expertise, fresh perspectives, and cost efficiencies. However, managing […]
The future of advertising: Gen AI’s role in automated ad creation and optimisation
The future of advertising: Gen AI’s role in automated ad creation and optimisation Every other day, or so it seems, we hear about the wonderful possibilities that AI presents us. We hear of healthcare miracles and revolutionary strides towards greater efficiency; however, surprisingly few people are using AI on a day-to-day basis. What isn’t news […]
Getting the most out of your Google Audit with the Diginius Google Audit Tool | Diginius
Getting the most out of your Google Audit with the Diginius Google Audit Tool Our Google Audit tool displays a carefully curated set of metrics that enable you to assess how your Google ads are really performing. The next step to our tool is a Microsoft Forecast, the tool takes these metrics from the Google […]
Voice of the Brand: Enhancing Customer Engagement Through Audio Advertising
Voice of the Brand: Enhancing Customer Engagement Through Audio Advertising There is one form of advertising that always seems to feature less heavily on advice blogs – even on Diginius’. We have talked about Video Advertising, search vs display ads as well as advertising on Microsoft, LinkedIn ads, DuckDuckGo and yet, audio advertising often gets […]
