Things to know before launching a CTV Campaign
Streaming advertising is placing advertisements in on-demand streaming services, like Netflix or HBO. For a long time, cable television dominated the television ad market, but with the invention and monetisation of on-demand streaming, advertisers created new ways to show viewers products and services.
Why AI Language models are changing SEO forever
Search is evolving rapidly. Whether you call it Large Language Model Optimisation (LLMO), Answer Engine Optimisation (AEO), or Generative Engine Optimisation (GEO), the landscape is shifting beneath our feet. Here’s what you need to know.
Everything you missed in our webinar about Premium Streaming
Last week, we brought together industry experts and streaming professionals to explore the strategies, tactics, and mindsts needed to thrive in a video-first world. Focusing on Microsoft Advertising’s Premium Streaming and CTV advertising, we used this opportunity to introduce three incredible video production houses that we’ve partnered with to help our agencies create content that is ready for premium streaming platforms.
Using Intent Data and Lead Intelligence with Diginius Insight
Picture this: while your competitors are still playing pin-the-tail-on-the-prospect, you’re already 3 steps ahead, knowing exactly which leads are ready to buy, what keeps them up at night, and precisely when to strike.
What the rise in AI for PPC Advertising means for London businesses
AI is changing PPC advertising by optimising bids, refining audience targeting, and automating ad
creation. Google Ads, Microsoft Advertising, and other platforms now use AI to analyse vast amounts of data to predict user behaviour and adjust campaigns in real time.
Using Social Media Metrics To Understand Your Customers
Social media has transformed the way businesses interact with customers. With millions of users engaging across different platforms daily, companies have an unprecedented opportunity to gather data and understand what resonates with their audience.
Does your business need a Birmingham based PPC agency?
A Pay-Per-Click (PPC) agency can be a game-changer for businesses in Birmingham. These agencies specialise in creating and managing targeted advertising campaigns that drive traffic, increase conversions, and boost overall online visibility
Netflix has hit the 94 million user mark. Here’s what PPC agencies need to know.
Everyone is always talking about the next big thing in advertising to the point that almost everything feels like it’s overhyped and under performing, but it seems that Netflix actually has the numbers to back itself up.
The benefits of using a social media marketing platform
Before thinking about why a social media marketing platform is so valuable, it is essential to understand what exactly a social media marketing platform is.
Bombora intent data: how to leverage intent data for business growth
Intent data has become an essential tool for any business that wants to enhance their marketing strategy and drive growth. This guide will demystify intent data, touching on key elements including the meaning of intent data, how intent data works, the different types of intent data and how to drive revenue with intent data.
