Find out how you can widen your reach and use the Google Display Network more effectively…
As more and more businesses flock to take advantage of the benefits of online advertising, as well as competing to appeal to the influx of online shoppers, the sector is becoming overcrowded, and the competition is becoming tougher than ever before.
However, Responsive Display Ads can be a useful marketing tactic for savvy businesses hoping to stand out amongst the crowd.
We’re here to tell you everything you need to know about this paid advertising solution from Google, and how you can utilise Responsive Display Ads in your marketing strategy.
Responsive Display Ads are typical Google Display Ads, just combined with visual and text elements. They are created automatically, using assets that you have uploaded, and can be used in both standard and smart display ad campaigns.
Another interesting feature is that they can automatically adjust their size, appearance, and format to ensure they fit all available ad space on the Google Display Network (GDN).
They come with a handful of benefits for businesses and online retailers. From the ease of use to improving the overall performance of display campaigns, here are the key advantages:
Of course, there are also a few drawbacks that you should be aware of. For example:
Overall, the advantages certainly outweigh the negatives. However, you can rely on the support of PPC professionals to ensure your Responsive Display Ads are optimised to reach their full potential.
Now you understand a little more about them and what they are, it’s time to learn how to create them. Below, we’ve outlined a step by step list on how you can create your own ads.
While the steps involved in creating an initial campaign may seem simple enough, it’s the maintenance and optimisation that follows that can often be tricky and time consuming for businesses to handle.
When deciding between Responsive Display Ads and Display Ads, there is one key difference: the former are more versatile. As we’ve previously mentioned, they can automatically adjust their size to fit the available space on a website that is part of the GDN.
Standard Display Ads, while having their own undeniable set of benefits, do not have the same level of versatility.
Depending on your unique goals, this will determine whether standard display advertising or responsive display advertising is better for you.
So, when is the best time to use them? If you’re looking to get an amazing campaign up and running without having to invest too much of your businesses time and resources, then Responsive Display Ads could be the perfect choice for you.
Additionally, if you’re looking to increase your reach and cast a wider net, then you can take advantage of Responsive Display Ads to reach users on all types of devices.
The team at Diginius have years of experience navigating the paid online advertising landscape, providing professional PPC management services to a wide range of businesses. This includes assisting with the creation, monitoring and optimisation of Responsive Display Ads.
Contact us today for more information and to find out how we can elevate your success online.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.