SecurEnvoy was looking for a digital agency to increase its global market share. Looking for a smarter way of working compared to standard agencies, SecurEnvoy decided to go with Diginius’ technological solutions to unify its global strategy.
Diginius was able to help drive leads using its expertise in PPC ad management through Google AdWords and deploying Diginius Insight Lead Intelligence software. The GDPR compliant software tracked IP addresses of potential customers, providing key information including company names and the customer journey. It also provided the search terms through Google AdWords that drove people to SecurEnvoy’s site, identifying what the user was looking for. This information was delivered daily to global sales teams, allowing them to quickly follow up on relevant leads.
Diginius provided a cost-effective enterprise-grade solution helping to scale sales and marketing efforts globally. The software identifies hundreds of leads daily for sales teams to follow up on, and this coupled with the PPC ad management saw significant gains in sales and efficiency.