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“Diginius has helped us expand our reach and helped us push more leads by building out an improved Google Ads campaign. Moreover, by using Diginius Insight’s automated bidding we’ve been able to stay ahead of our competition in the market.”
SCCS was searching for a digital agency to increase its presence within the surrounding area. A local business with a small advertising budget, SCCS was looking for ways to effectively scale and increase its ROI. They chose to go with Diginius’ bespoke solutions and Insight
software to help expand its reach and grow leads.
Diginius helped push leads to SCCS’ site with Google Ads, using key search terms designed to attract customers. This helped to match them to the service they were looking for. A new SCCS Google Ads account was created with improved keywords and ad strategy, resulting in larger volumes of traffic to its site. Coupled with Diginius Insight, the team were able to utilise the automated bidding solution, driving even more customers whilst reducing individual CPC. The deployment of Diginius Insight’s automated bidding strategy used business rules to maintain an optimum ad position.
Diginius’ Insight solution ultimately reduced ad spend wastage for SCCS, helping them save time with the software’s automated
control of its bidding engine. The increase in traffic that SCCS saw from the improved Google Ads account also helped gain more conversions providing immediate and tangible profits.
If you are looking for a digital agency that can help you take advantage of data-driven software solutions, please contact us for more information on our innovative digital services.
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Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.
