Protagonist Studio is a Portland-based content marketing agency specializing in highquality, expert-authored thought leadership for B2B services firms. Founded by Carl Alviani, the agency has developed a unique process for combining Bombora intent data, AIpowered research and drafting, and expert editorial oversight to produce hyper-targeted thought leadership that earns exceptional engagement numbers. Protagonist Studio has been using Diginius Intent Leads since November 2025.
B2B services firms — consultancies, agencies, startups, fractional executives — all face the same content marketing trap: high volumes of mid-quality output that’s too generic to showcase real expertise, and too demanding for small teams to sustain. In an era of AIgenerated content noise, standing out is harder than ever. Protagonist Studio built a different model: tightly-focused, expert-authored content promoted directly to companies already showing active interest. Answers to the exact questions potential customers are asking, right when they’re asking them.
Protagonist Studio's process uses Diginius Intent Leads as the foundation for an end-to-end content marketing workflow that works in five stages.
AI-defined intent monitoring: A customized Claude project researches each client, conducts competitive analysis, and maps intent topics, targeting recommendations, and areas of expertise.
AI-powered research and analysis: Weekly intent reports are reviewed by Claude, which identifies the strongest leads, proposes relevant article topics, and generates questions for an expert interview.
Stage 3 title: Replace this with the real content for stage three.
Stage 4 title: Replace this with the real content for stage four.
Human + AI content development: A dedicated AI agent creates a first draft for each engagement, drawing on interview transcripts, research, and editorial direction. The result is far from generic — built on refined editorial standards and domain expertise developed across multiple client engagements.
The results from the pilot program exceeded expectations across every engagement.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.