The customer: No-Hassle Digital is a digital marketing agency focused on managing paid adverts for all the main advertising platforms such as Google, Microsoft, Facebook and Linkedln in the US, UK and Australia.
The problem: How to find more traffic on Microsoft Ads and increase ad spend while retaining or increasing profitability.
The solution: Diginius Insight software
For many agencies, the main challenge is scaling traffic volume whilst retaining realistic profitability. Unfortunately, expansion typically leads to increasing CPC to generate more traffic, leading to reduced profitability. Another problem linked to this is finding broad keywords with high search volume that can convert profitably – and No-Hassle Digital found this was not possible with Google Ads. Research shows that at least 63 million searchers aren’t reachable through Google Ads. Therefore, No-Hassle Digital extended its search to alternative providers such as Microsoft Advertising and established pockets of highly-targeted and valuable traffic sources. As a result, the agency found itself looking for a solution to simultaneously increase spending and retain (or even improve) profitability.
No-Hassle Digital turned to Diginius for the solution. Using Diginius’ Microsoft Publisher Network Tool, the agency was able to identify websites in the Microsoft Partner Network such as DuckDuckGo that had the potential to perform well by providing additional traffic at a lower cost. Having started with the Diginius Insight software, the automated bidding engine (which allows users to experiment with automated bidding to maximise returns while keeping some control over their bids) is an additional feature that that No-Hassle Digital is implementing in order to obtain an even better ROI. The agency has no doubts that it will deliver on expectations and provide a competitive advantage for its clients.
Results have exceeded expectations, with profitability from Microsoft Ads being increased right across the board. In fact, the spend from one client on Microsoft Ads grew five-fold per month to match the volume spent on Google Ads. This underlines the opportunities available to agencies by using alternative platforms.