Marko Klobucar is a PPC contractor based in Zagreb, Croatia, working to lower CPCs for a brick-and-mortar franchise. He has been part of the Diginius Agency Partner Program since February 2022
Marko Klobucar, an experienced digital marketing contractor, was tasked with boosting lead generation for a large pet sales franchise in a highly competitive market. After more than a year of running Google Search campaigns, performance began to decline. Marko noted that relying solely on search ads over time leads to audience fatigue and reduced sales.
To overcome this, he introduced Microsoft Audience Ads to reach new customers, attracted by their low cost-per-click and strong potential for engagement. As Marko put it, finding the most cost-effective way to drive traffic is key and paying just 20–30 cents per click was a clear win.
A client’s Search ads were fatigued, but they Needed to generate demand
After checking his tracking dashboard a week into the audience ad campaign, he was shocked. “When I first saw the numbers, I was like, jeez. I looked across the board and said: Oh, this is very good…”
The results were almost immediate and absolutely impressive:
“When I first saw the numbers, I was like, jeez. I looked across the board and said:
Oh, this is very good…”
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.