Find Your Perfect PPC Partner: How Our Matchmaker Service Works
Picture this: worrying about clicks is a thing of the past, your PPC campaigns are trouble free and you are finally free of your frequent nightmare which features CPCs chasing you while successful ad campaigns look on and laugh. Or maybe you are new to PPC and unfamiliar terms, like CPC, are swimming around in your head haunting you as you try to make head or tail of the basics.
However melodramatic you choose to be about your PPC concerns, we can all agree on one thing – managing PPC campaigns is not easy.
So, you do the sensible thing and turn to a PPC agency only to realise you have opened a whole new Pandora’s box of worries, fears, concerns and troubles. Honestly, who would work in marketing…?
And yet, just as in the Greek myth, hope remains. Hope in this case takes the form of Diginius, or more specifically, our PPC Matchmaker Service.
What does a PPC agency do?
If this is the first time, you’ve considered a PPC agency then a quick overview might be helpful. As it says on the tin, a PPC agency will help you manage your PPC (pay-per-click) advertising.
They can come in various shapes and sizes with a variety of specialisms, be that locality, industry or platforms; and it is this wealth of knowledge that forms the main appeal of an agency. Not only does it take the finicky and frustrating business of managing PPC campaigns out of your hands, but it is also placing it in the care those who have the experience and expertise to get the returns you are looking for.
However, not all PPC agencies were created equal and often the agencies that make big promises have generic, ineffectual campaign stratagems which turn your digital marketing budget into a black hole. Yet, actually finding the agency that is best suited to your industry, goals and requirements is no easy task…
What is the Diginius PPC Matchmaker service?
Essentially, we take all the guesswork out of choosing a PPC agency by matching you up to one of our vetted and trusted partners who meet your needs.
For example, by simply typing in ‘best PPC agency’ who knows what will come up – they could be a massive operation based remotely and have little understanding of your very important local market. Or perhaps you type in ‘best PPC agency near me’ and only months later, after much money spent and time wasted, realise they have no specialist knowledge and only offer generic, one-size-fits all services. None of this is what you want.
We understand that choosing a PPC agency is a big decision, especially if you are a small business. It can be daunting to place your blind trust, as well as your budget in the hands of an agency who you know little about. This is where Diginius comes in.
Weeding out poor PPC agencies is one thing – and not an easy thing at that – but finding the ideal agency for you is quite another. This is what we deliver. After getting to know more about you, your business and your goals we endeavour to find an agency who meets your requirements, whatever they may be.
Moreover, our process is thorough. The examples above, i.e location and industry verticals, are two key aspects, there are many more factors to be considered when choosing the right PPC agency; and careful consideration of those details are what delivers results.
Unbiased and free of charge, our PPC matchmaker service allows you to benefit from our expertise and experience but most importantly, gives you confidence as you embark on this next step of your advertising journey.
Why should you trust us to help you?
We may as well address the elephant in the room head on.
Some readers might never have heard of Diginius before (how shocking!), so let us introduce ourselves before we go any further. We are first and foremost a SaaS company and our Diginius Insight technology gives users a holistic view of performance, presenting the analytics and data that promotes growth. Since 2011 we have worked closely with a range of digital marketing professionals to develop this software and in doing so, we have gathered a unique set of expertise and continue to do so by sparking conversations and listening closely to what people tell us.
We know PPC, we understand the struggles businesses face and we can certainly identify a PPC agency that is up to scratch. This unique grasp of the industry means we have the knowledge to identify what makes a good partnership; and as you will read below, the matchmaking process is guided by us getting to know you better and by asking you the questions that we know are essential to finding the right fit.
Trust is something that is earned and we hope that through the human touch that is present throughout the process, you will understand that we take our responsibilities to you and your business incredibly seriously.
So, how do we help?
We have talked about what the service delivers and talked about our wealth of experience but really when it comes down to it, you need to know why we trust our agency partners.
We currently have 900+ (and growing) PPC agencies across the globe enrolled in our Microsoft Partner Program which has given us rare insight into our PPC agencies and their operations. However, not just any agency we work with can be involved in the Matchmaker program – only those who have proven themselves to be effective and reliable. Simply put, we hold ourselves to our core values: trust, transparency and excellence. We hold our Matchmaker agencies to the same standards.
Therefore, you can be confident that there are no crooks on our books but our proposition is more special that that. Time and time again over the years, we have seen numerous agency/client pairings and the manifold things that form an ineffective relationship.
We have robust understanding of our PPC agency specialisms, strengths and weaknesses (we all have them) as well as the type of strategies they implement. So, when we say we can match an agency to your needs, we really do have the knowledge to do that.
This whole process is founded upon communication and openness so when you have a chance to meet with the proposed agency, you will also have the opportunity to decide for yourselves – you are under no obligation to follow through.
An agency owner emphasised this point rather eloquently at a recent panel discussion we hosted, ‘
How does it work?
We aim to keep the process accessible, effective and personal – oh and don’t forget it is free. There are four simple steps:
By heading over to our main page, you can fill out a short form that allows us to gather a few key bits of information that will help us kick-off everything off.
- A member of our team will reach out to book an introductory call.
This call is a chance to discuss the process with one of our experienced and discrete team members. It will be our opportunity to learn more about your business, goals, needs and anything else that will be help us match you with the right agency.
Naturally, this will be your chance to ask us anything and for us to address any concerns you may have. The human touch is very important to us and we value open and direct communication, so we consider this time as an essential component for us to be able to deliver the best possible service.
- The matching process begins.
We use the information you have provided to find you an agency that can deliver. We consider everything to make the match perfect.
- Once we have found a good fit, an introductory meeting between you and the agency is arranged.
It is now time for you to decide if your think this agency is right for you. This meeting will be a chance for you to put the agency through its paces and find out more about their services. It will also be a chance for the agency to see what they can do for you.
If you are not happy, we go back to the drawing board and find someone else. We are not happy until you are!
….And that’s it!
Simple really and there is no catch!
If you’re ready, we would be delighted to meet you! However, we also appreciate that this can be a daunting next step for a business, especially if this is the first time you’ve seriously considered the benefits of a PPC agency.
However, as always Diginius is here to help. Our website is full of information about us, the Matchmaker program as well as resources on choosing a PPC agency. However, if you would rather have a chat with a member of the team, email grow@diginius,com.
