Automated PPC Bidding and Reporting Dashboard
Following major investment in technology, Diginius are delighted to announce the launch of a new version of our proprietary Diginius Insight software platform, the culmination of months of development work representing a step change for clients in user experience.
Multiple new features have been added to improve UX and usability, making the system faster, and delivering greater transparency on where digital investment has gone, and where improvements can be made.
Our Diginius Insight dashboard presents clients with valuable online data on their digital marketing efforts as well as providing them with new bidding options for paid search campaigns.
With deep integrations with multiple partners our dashboard retrieves data from the most popular paid search platforms Google, Facebook and Microsoft Ads, as well as Google Analytics and many other data sources, which illustrates traffic insights and performance across all channels, devices, and browsers for the chosen timeframe.
Clients also have the ability to monitor their website’s SEO health and social media performance in Facebook, Linkedin, and Twitter.
We identified an opportunity to use our clients’ data to maximise results through bidding over using default platform algorithms.
Automated bidding strategies, also called PPC bidding, have been on the rise since 2015, however, these are frequently mis-used and we have seen many cases where they have been treated as “set-up and forget” strategies for campaign management, often leading to “overbidding”.
Diginius prides itself in being an innovative, technology company and we are continuously updating our software to meet new client requirements in an industry that is always evolving.
Evaluating your paid search data across multiple platforms can be a long and tedious process. Our technology consolidates all this data into one dashboard to facilitate the tracking of your marketing investment.
We aim to form long-lasting transparent relationships with our clients and our software ensures visibility of all active PPC campaigns and the main KPIs used to optimise and improve performance.
Our proprietary PPC software uses advanced machine learning algorithms for the search and shopping networks, this gives us the option to use granular results-oriented bidding for both Google and Microsoft Ads campaigns.
The bidding engines utilise bidding parameters and historical campaign and market data to make informed bidding decisions maximising ROI and results.
Linking multiple tools to your platforms for cross-channel reporting is expensive and inconvenient. Our automated reports are a practical solution to review performance of all integrated platforms and measure the effectiveness of your marketing investment.
We want to make sure our clients find value in our reports: for this reason we have created an easy to follow design highlighting the key performance metrics of multiple business areas that align to the business marketing goals, and reporting can be scheduled daily, weekly, and monthly.
Diginius Insight is more than a dashboard, it’s a one-stop solution for any company’s marketing department. We monitor performance of all your digital channels, providing you with organic website input, and additionally scheduled automated reports for analysis.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.