Did you know that Google must now charge a 20% margin on ads placed on Google Shopping? So, if you place a bid directly with Google, only 80% of your spend goes to the auction.
But as a Diginius CSS partner, there’s no payment to Google, meaning that 100% of your bid goes directly to the auction. There’s no change in how the ads are run – you’ll just get more advertising for your money.
You don’t need to do anything – it’s just a backend switch made by Google. The only difference is that results will be displayed and identified as ‘by Diginius’ – but that’s it; everything else remains the same.
This is where the buying power of the extra 20% comes in. As long as you don’t change bids, you should see more impressions and clicks coming through. But, of course, if you want to keep the same level of traffic flowing, then you might consider decreasing your bids by 10% when moving to the CSS.
The clicks are free to the ‘by Diginius’ link. Also, there are no charges for clicks from the Diginius CSS to your website.
To list your products, you can simply move your product feed to the Diginius Merchant Center
Or use an admin email to send the following message on your merchant centre to CSS@diginius.com with the following wording: ‘I am writing to confirm that Diginius has permission to list our products from our account (XXXaccount number) in the Diginius CSS.’
Once we’ve received your email, we’ll be able to request Google to update your account settings to be listed on the CSS.
There is no additional charge for Diginius e-commerce customers to be listed on the Diginius CSS. If you’re not yet a customer, don’t hesitate to get in touch with our sales team, who will be able to help get you set up. Note that you will continue to pay Google in the usual way through your Google Ads account.
The Diginius CSS program allows listings in the following countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.