Devslove Digital Growth Agency helps SME lead generation advertisers grow their businesses via digital advertising on Google, LinkedIn, and Microsoft Ads. The Toronto-based company is a Google Partner and LinkedIn Certified Marketing Insider.
Devslove built their reputation helping SME’s generate leads through Google and LinkedIn ads. While they recognized Microsoft Advertising’s potential as an emerging platform, their packed client roster and demanding workload left little time for experimentation. Everything changed when they discovered the Diginius Partner Program.
David Green, Founder and CEO of Devslove, noted “We thought it would make sense to have a partner who would help us dig a little deeper into that platform and see if there are any opportunities there. ” The Devslove team realised that Microsoft Advertising might work well for a podcasting client they had been working with for three years. The problem?
The client had already tried Microsoft Ads twice, and failed both times
Intent on making this new channel work, Devslove upskilled their team using Diginius’s marketing and support documentation, consultations with their Diginius account manager, and even a strategy session with an expert member of Microsoft Advertising’s team.
Devslove used activation coupons to pitch Microsoft Ads to their client. David described the pitch process, admitting, “It was a lot easier to sell that to our client. ” The successful pitch gave David and his team the runway to test out Microsoft Ads. Plus, with the support from Diginius, they also had the confidence of an airtight strategy
For this client, a few closed leads could hit ROIs for six months to a year, and on Microsoft Advertising, Devslove was able to deliver those ultra-high value leads. Their client was thrilled and committed to reinvesting into Microsoft Advertising in the future.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.