How To Increase Click Through Rate For Google Display Advertising

How To Increase Click Through Rate For Google Display Advertising How to make the most out of your campaigns Google Display Ads are a fantastic advertising feature from Google, allowing businesses to capture their audience’s attention with visually appealing ads. This is especially the case for ecommerce businesses who sell items such as clothing, home […]

PPC Vs SEO: Which One Should You Start With?

PPC Vs SEO: Which One Should You Start With? Helping you make an informed decision When it comes to making decisions about how best to invest your business budget and resources, there are a few important factors to consider. For many businesses, the decision comes down to two key marketing services: PPC and SEO. Both […]

Black Friday And Cyber Monday: What Do Consumers Really Want?

Black Friday And Cyber Monday: What Do Consumers Really Want? Discover this year’s holiday season trends With two of the biggest events of the retail calendar quite literally just around the corner, we’re discussing what consumers really want to see from Black Friday and Cyber Monday. This year may be slightly different to any other […]

Google Display Ads Vs Search Ads: Which Is Best For Limited Budgets?

Google Display Ads Vs Search Ads: Which Is Best For Limited Budgets? Find out which one to opt for When you’re looking to advertise services or products or increase your brand awareness, it’s important to invest in the right kind of advertising. Google offers a variety of advertising services, each one possessing its own individual […]

How Can You Improve Your PPC Campaigns?

How Can You Improve Your PPC Campaigns? Learn how to get the most of your investment No matter what your online business consists of, whether you provide physical products or services, having properly optimised PPC campaigns can be crucial for your business to succeed. When your PPC campaigns are performing well, you’ll no doubt see […]

How Does Google Shopping Work?

How Does Google Shopping Work? All you need to know to get started If you’re an online business, or you’re choosing to list some of your products online, Google Shopping can be an essential element of your business’s success. However, if you’re a fresh start-up or you’re unfamiliar with Google Shopping, you’ll need to learn […]

Low Budget Marketing Ideas For Cash Strained Businesses

Low Budget Marketing Ideas For Cash Strained Businesses Here’s how to get the most out of your marketing spend In the current economic climate, a lot of businesses are battling with their budgets and seeking out the best ways to make their spend stretch that bit further. Marketing is often the first activity to face […]

5 Ways Omnichannel Automation Helps Brands

5 Ways Omnichannel Automation Helps Brands How to Leverage Automation Strategies as an Omnichannel Business The events of 2020 have forced businesses to change and adapt like never before and going digital seems to be the trend that many are following. But as they take on online responsibilities, some for the very first time at […]

Google Ads Benchmarks For Growing Businesses

Google Ads Benchmarks For Growing Businesses Improve your PPC activity with these Google Ads performance benchmarks Google PPC advertising can be an incredibly effective marketing tool. But spend can quickly add up, leading you to believe otherwise.   Therefore, it’s important, to monitor your campaign performance in order to determine its effectiveness, and whether in fact, […]

Step By Step Guide To Ecommerce Website Development

Step By Step Guide To Ecommerce Website Development Ecommerce From Brand Name to Shipping in 7 Easy Steps  The number of people shopping online is increasing daily as it is convenient to do it from anywhere. Even if you have a brick and mortar store, building an online store needs to be part of your […]

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.