The Best SaaS Ecommerce Solutions To Suit All Budgets

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The Best SaaS Ecommerce Solutions To Suit All Budgets Now is the time to tap into new growth opportunities online… The online industry is an increasingly competitive space, often making it difficult for businesses to effectively reach their target audience. Therefore, it’s important to ensure that you’re appearing on as many marketing channels as possible, which […]

Top Marketplace Mistakes And How To Avoid Them

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Top Marketplace Mistakes And How To Avoid Them Marketplace platforms have various benefits, but only if you use them correctly… Over the past year, we’ve seen more and more businesses take their services online. For many, providing a new ecommerce offering meant their survival was supported during an unpredictable time while for others, an online […]

4 Ways To Improve Your Google Ads Search Impression Share

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4 Ways To Improve Your Google Ads Search Impression Share It’s time to start making the most of your Google Ads… If you’re an online marketer or ecommerce business, chances are you’re already running Google Ad campaigns. However, there is more you can be doing to ensure your ads are performing optimally and bringing in that all-important […]

What Is The Best Keyword Research Tool?

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What Is The Best Keyword Research Tool? Targeting the right keywords determines the success of your campaigns… Keyword research plays an important role in developing high-performing, profitable PPC and SEO campaigns. If you’re bidding on the incorrect keywords or you aren’t using a combination of short-tail and long-tail keywords, you may be missing out on potential […]

PPC Agency Vs In-House Management: Which One Is Right For You?

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PPC Agency Vs In-House Management: Which One Is Right For You? Finding the best way to manage your PPC campaigns can provide amazing results for your business…  For many businesses, PPC is an essential part of their marketing strategy, often delivering immediate results that work towards increasing revenue. However, to get the best results out of your […]

Intelligent Proliferation In Digital Marketing: Using AI Effectively

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Intelligent Proliferation In Digital Marketing: Using AI Effectively Understand the importance of AI and its role in digital marketing In the modern world, AI is increasingly everywhere in the business environment. In ecommerce and digital marketing, it’s likely that you are already using AI to support your marketing activities, whether you are aware of it or not. In most cases, AI can pose […]

How Do I Advertise On DuckDuckGo?

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How Do I Advertise On DuckDuckGo? Discover more about this advertising platform and how you can use it to increase your reach We are all familiar with the popular search engines such as Bing and Google, however, there is an underdog search engine that has been quickly working its way up the ranks in recent […]

6 Benefits Of Ecommerce Marketplace Management For Your Business

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6 Benefits Of Ecommerce Marketplace Management For Your Business Take advantage of the latest ecommerce management solutions available As the online advertising market grows more competitive, it’s important for businesses to find new and innovative ways to advertise their products. One way in which they can do this is by taking advantage of ecommerce marketplaces, […]

How Much Do Google Ads Cost?

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How Much Do Google Ads Cost? Highlighting the benefits of Google Ads, how much they cost and whether they can positively impact your business for the price you pay When considering how best to spend your marketing budget to get you the best results, it’s always worth considering investing in Google Ads. However, for many […]

Google Ads Vs Bing (Microsoft) Ads – Which Is Best?

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Google Ads Vs Bing (Microsoft) Ads – Which Is Best? How to decide which paid search advertising platform is best for your business When it comes to the world of PPC advertising, there are two major search engine advertising platforms that businesses can take advantage of: Google Ads and Bing Ads (now called Microsoft Ads). […]

Chester Yang

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.