Bing Integration Now Live on Diginius Insight
Bing boasts around 12 billion monthly searches around the globe. With the second largest global market share behind Google, what are you doing to ensure you market to these users and stay on top of your Bing Ads?
Why utilise Bing?
When so many companies become focused on other sources of marketing, the traffic generated on Bing can be neglected. Traffic volume might be smaller than Google, but this can be used to your advantage. When it comes to advertising, Bing has less competition on it than Google due to its secondary status, as a result, keywords can cost less to your business.
The initial benefit that Bing would boast for your business is the rate at which you pay for traffic on your site. For a company that looks to stay within budget, this factor plays in to the situation nicely. Ultimately, it is important to stay on top of the data coming in from Bing.
What is the Bing integration on Insight?
The first and most noticeable point is that the Bing integration now enables you to view and compare your data against other channels of advertising. This is a bonus because you are achieving the goal of consolidating your sales and marketing data into one platform and automating the process of direct comparison.
If you have to continuously switch between your Bing, Google, social or any other marketing accounts, this is both time wasting and not productive when analyzing your data. The software is designed for organisations who desire visibility, transparency and want to drive results through intelligence provided by your marketing data. Consolidating the data into one platform is a massive advantage to any company who desires the above.
Why have we integrated Bing into our software?
Comparing data from your Bing Ads account against your other channels is important, as you need to be able to identify which are performing best for your business and enabling you to optimise the accounts to see your business grow.
The Bing integration is the next step forward for Diginius Insight and will prove invaluable for companies who want to keep focused on all online marketing data.
If you would like more information on our Bing integration or any of the other services available, please get in touch.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.