Art UK was looking to increase its online presence and engage new customers. With room within its Google Ad Grant to grow its campaigns, they wanted to maximise spend whilst complying with Google Ad Grant’s requirements. This in turn would increase traffic through the site and sales in the online shop. In order to achieve these goals, Art UK chose to work with Diginius to optimise its Google Ads account.
Diginius was able to streamline the Art UK Google Ads account to make it easier to navigate. By restructuring campaigns, greater control was gained, enabling Diginius to identify priorities for growth. Refining keywords and match types ensured higher relevancy to users’ search queries, boosting its Quality Score. Not only is this critical to maintaining its Ad Grant, it also results in a higher ad rank, increasing visibility. The ads were improved to make them more prominent within search results, ultimately leading to an increase in clicks. Diginius
worked closely with Art UK to expand the account, developing new content based on its priorities and upcoming campaigns.
Diginius provided a cost-effective managed solution to help grow its online presence. Art UK have been able to use the maximum potential of its Google Ads Grant account. New campaigns were introduced, and existing ones scaled. More impressions, clicks and conversions reflect higher website traffic since overhauling its campaigns. A dramatic increase in CTR has generated more relevant users visiting the site and more flexibility within its budget.
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