Adenergy.online is a Krakow-based freelancer collective specializing in lead generation and eCommerce support through Microsoft Ads, Google Ads, and Meta. Their network of digital marketing experts serves as an extension of clients’ teams, delivering strategic marketing solutions with agility and direct communication. They’ve been part of the Diginius Agency Partner Program since August 2023.
Two Norwegian construction safety companies were market leaders in Google Ads PPC with a combined monthly spend of $80,000. However, post-COVID competition surge drove CPCs continuously higher, making profitability difficult despite perfect quality scores and optimised bidding strategies.
Adenergy identified Microsoft Ads as the perfect fit for their industry, where professionals frequently use Microsoft Edge, Yahoo and Bing for sensitive data aceess. Diginius provided structured onboarding to eliminate objections and reduce tesing risks.
“Now for both of those companies Microsoft is a proper part of their PPC strategy. When they launch any new course, they have to launch it on both Google and Microsoft Ads” – Baptiste Jenard, Founder
A new Australian law mandated cybersecurity improvements for finance and legal
companies, creating surge demand. The challenge was precisely targeting companies actively seeking compliance solutions in a high-CPC environment ($50-100 per click.)
Adenergy leveraged Bombora intent data through Diginius Insight to identify companies with active cyber security intent signals, enabling precision targeting for outreach campaigns.
“Clicks are expensive but you’re completely ok to pay $50 to $100 a click, when you know that’s exactly the right person that’s on the other side of the computer and that’s pretty much why combining both is going to be extremely relevant” – Baptiste Jenard, Founder
Joined the Diginius Agency Partner Program in August 2023 , gaining privileged Microsoftpartnership status, direct support for complex problem resolution, and access to cutting-edge tools and financial incentives.
Adenergy leveraged Bombora intent data through Diginius Insight to identify companies with active cyber security intent signals, enabling precision targeting for outreach campaigns.
Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.
At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.