Join the Diginius Agency Partner Program and unlock the full power of TikTok advertising. Trusted by agencies worldwide, we provide technology, expertise, and support you need to accelerate growth.
Access the complete suite of TikTok advertising solutions to drive the results for your clients.
Place your ads adjacent to trending and brand-suitable content, maximizing engagement with the TikTok community.
Standard in-feed ads designed to boost your brands reach with precision targeting and competitive bidding. TikTok Brand Auction ads achieve an average click-through rate of 0.84%, with conversion rates ranging from 1.4% to 2.3% depending on industry and creative quality. E-commerce brands typically see 1-3% conversion rates, while lead generation campaigns achieve 3-5%.
Crowdsource authentic content from TikTok communities, then transform top-performing creator videos into powerful ads.
Amplify organic or creator content for authentic performance that resonates with your target audience.
Reach & frequency advertising that secures the first in-feed ad slot for maximum visibility and impact.
High-impact video ads shown immediately when users open TikTok, before any other content. Top View placements can achieve click-through rates up to 13.8% for well-optimized campaigns, delivering 3× higher conversion rates than standard In-Feed placements due to guaranteed first-impression visibility when users open the app.
Interactive ads enabling users to browse and purchase products directly within the Tiktok app.
Capture qualified leads in real-time with built-in or website forms designed for conversion.
Access the complete suite of TikTok advertising solutions to drive the results for your clients. TikTok users spend an average of 95 minutes daily on the platform, opening the app more than 15 times per day, creating multiple touchpoints for lead capture campaigns throughout the user's daily routine.
Your certified TikTok expert provides campaign strategy, optimization recommendations, and technical troubleshooting. Partner agencies report 35% faster issue resolution compared to standard TikTok support channels.
Access expert assistance for campaign strategy, client pitches, and technical tickets.
Streamlined setup for TikTok Ads Manager and Business Center to get you started quickly.
Industry-tailored data and trends to inform your campaigns and drive better results.
Unified dashboard consolidating TikTok campaign data across all client accounts with cross-platform reporting for Google Ads, Microsoft Ads, Facebook, and LinkedIn. White-label options available for agency branding.
Access to promotional credits for new client campaigns, co-marketing resources, and financial incentives for partner agencies meeting performance thresholds. Specific credit amounts and eligibility provided during onboarding.
Continuous updates, exclusive training, community access, and premium partner perks.
TikTok's average engagement rate of 3.70% outperforms Instagram (0.48%) and Facebook (0.15%), with accounts over 100,000 followers achieving engagement rates around 5.3%.
Average TikTok CPM ranges from $4.80 to $9.16, making it 38-48% more cost-efficient than Meta's $14.91 average Facebook CPM. TikTok's median CPC of $0.50 is 40-50% cheaper than Facebook ($1.72) and 70% cheaper than Instagram ($3.56).
TikTok ads achieve conversion rates between 1.4% and 2.3% on average, with top-performing campaigns reaching 14:1 ROI. Industry-specific benchmarks: e-commerce (1-3%), lead generation (3-5%), mobile apps (2-3%).
TikTok reached 2.04 billion monthly active users in 2026, with 1.12 billion daily active users. The platform's algorithm-driven content distribution creates organic reach opportunities that no other platform matches—brand accounts with 50,000 followers can expect 15-25% organic reach per post versus 6-9% on Instagram.
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Everything agencies need to know about TikTok advertising partnerships.
TikTok campaigns typically achieve engagement rates between 3.70% and 4.90%, significantly higher than Instagram (0.48%) and Facebook (0.15%). Conversion rates average 1.4-2.3% depending on industry, with e-commerce brands seeing 1-3% and lead generation campaigns achieving 3-5%. Cost efficiency is strong: average CPM ranges from $4.80 to $9.16, making TikTok 38-48% cheaper than Facebook advertising. Top-performing campaigns achieve up to 14:1 ROI for US marketers. Campaign performance varies by creative quality, targeting precision, and industry vertical.
Diginius provides three core support layers for partner agencies: (1) Dedicated TikTok-certified account analysts who provide strategic guidance and hands-on campaign support, (2) Diginius Insight Software that consolidates TikTok campaign data across multiple client accounts into unified dashboards with cross-platform reporting, and (3) Vertical-specific insights including industry benchmarks, competitive data, and performance trends tailored to your clients' sectors. Agencies also receive faster onboarding for TikTok Ads Manager and Business Center, strategy and pitch support for client presentations, and access to marketing support including promotional credits and financial incentives.
The Diginius Agency Partner Program is completely free to join. There are no partnership fees, membership costs, or revenue sharing requirements. Agencies gain access to dedicated support, the Diginius Insight platform, and TikTok-specific training resources at no cost. Diginius Insight Software pricing for agencies starts at tiered levels based on the number of client accounts and users, with white-label options available for agencies that want to brand the reporting dashboards with their own logo and domain.
TikTok delivers higher engagement at lower cost than Meta platforms. Engagement rates: TikTok averages 3.70% versus Instagram's 0.48% and Facebook's 0.15%. Cost efficiency: TikTok's median CPC of $0.50 is 40-50% cheaper than Facebook ($1.72) and 70% cheaper than Instagram ($3.56). TikTok CPM averages $4.80-$9.16 compared to Facebook's $14.91. Organic reach: TikTok brand accounts with 50,000 followers achieve 15-25% organic reach per post versus 6-9% on Instagram. However, Instagram offers more mature conversion tracking and attribution tools, while TikTok creative typically requires refresh every 7-10 days to maintain performance. The platforms serve different strategic purposes: TikTok excels at top-of-funnel awareness and engagement, while Instagram provides stronger mid-funnel and conversion infrastructure.
Performance varies by campaign objective and industry. For awareness campaigns: Top View ads deliver the highest visibility with click-through rates up to 13.8% and guaranteed first-impression placement when users open TikTok. For engagement: Spark Ads that amplify organic or creator content achieve higher authenticity and engagement than traditional ads. For conversions: Brand Auction (standard in-feed ads) with conversion optimization achieve 1.4-2.3% conversion rates on average. For e-commerce: Shopping Ads with in-app purchasing reduce friction and improve conversion rates by 2-3× versus external landing pages. For lead generation: Lead Gen Ads with built-in forms capture qualified leads at 3-5% conversion rates. Video completion rate and watch time in the first 3 seconds are critical—videos keeping viewers past 40-60% completion gain sustained For You Page exposure.
TikTok performance varies significantly by vertical. Publishing leads in engagement at 5.3% by views and 6.1% by reach. Media and Entertainment follows with strong engagement and high posting volume. Health and Wellness achieves the highest reach-based engagement at 8.1% despite smaller audiences. Beauty, Fashion, and E-commerce see conversion rates of 1-3% with strong shopping integration. Mobile apps achieve 2-3% conversion rates. Lead generation across B2B and services sectors achieves 3-5% conversion rates. Travel, Hospitality, Home, and Luxury tend to see lower engagement (below 3%) but can succeed with highly targeted creative. The platform's 18-24 age group (39% of users) and 25-34 bracket (28% of users) make it particularly effective for brands targeting consumers under 40.
TikTok's algorithm typically requires 7-14 days of learning phase to optimize campaign delivery and identify high-converting audiences. Initial performance data becomes meaningful after 50-100 conversions, which allows the platform's machine learning to refine targeting. Most agencies see stabilized performance metrics within 2-3 weeks of launch. However, TikTok creative experiences performance decay after 7-10 days, requiring fresh content rotation to maintain effectiveness. For best results, plan to refresh ad creative weekly and allow 30 days of testing before scaling budgets significantly. Long-term success requires ongoing creative production and iterative testing rather than set-and-forget campaigns.
Partner agencies receive dedicated TikTok-certified account analysts who provide campaign strategy, optimization recommendations, and technical support. This includes assistance with campaign structure, audience targeting, creative best practices, bidding strategy, and performance troubleshooting. Agencies also gain access to vertical-specific insights with industry benchmarks and competitive intelligence tailored to client sectors. For client pitches and new business, Diginius provides strategy and pitch support including campaign proposals, performance projections, and technical documentation. The Diginius Insight platform delivers automated reporting, cross-platform analytics, and performance alerts to identify optimization opportunities across all client TikTok campaigns from a unified dashboard.