How Diginius contributed to an uplift of 15-20% in managed spend for Adenergy’s clients

Overview

Adenergy.online is a Krakow-based freelancer collective specializing in lead generation and eCommerce support through Microsoft Ads, Google Ads, and Meta. Their network of digital marketing experts serves as an extension of clients’ teams, delivering strategic marketing solutions with agility and direct communication. They’ve been part of the Diginius Agency Partner Program since August 2023.

How Adenergy unlocked 23x ROAS for Norwegian Construction Safety Leaders

The Challenge

Two Norwegian construction safety companies were market leaders in Google Ads PPC with a combined monthly spend of $80,000. However, post-COVID competition surge drove CPCs continuously higher, making profitability difficult despite perfect quality scores and optimised bidding strategies.

The Solution

Adenergy identified Microsoft Ads as the perfect fit for their industry, where professionals frequently use Microsoft Edge, Yahoo and Bing for sensitive data aceess. Diginius provided structured onboarding to eliminate objections and reduce tesing risks.

Results

Microsoft Advertising
  •  23x ROAS of Microsoft Advertising
  • 100% impression share achieved (vs. continually contested share on Google)
  • Microsoft Ads became an essential part of their PPC strategy
  • Both companies now launch every new course on both Google and Microsoft Ads

“Now for both of those companies Microsoft is a proper part of their PPC strategy. When they launch any new course, they have to launch it on both Google and Microsoft Ads” – Baptiste Jenard, Founder

How Adenergy Online leveraged the Diginius Insight Intent Data tool

The Challenge

A new Australian law mandated cybersecurity improvements for finance and legal
companies, creating surge demand. The challenge was precisely targeting companies actively seeking compliance solutions in a high-CPC environment ($50-100 per click.)

The Solution

Adenergy leveraged Bombora intent data through Diginius Insight to identify companies with active cyber security intent signals, enabling precision targeting for outreach campaigns.

The Results

  • Highly accurate, high-intent lead generation
  • Precision targeting reduced wasted spend in expensive cybersecurity market
  • Strategy perfectly aligned with compliance deadline surge, maximising opportunity capture

“Clicks are expensive but you’re completely ok to pay $50 to $100 a click, when you know that’s exactly the right person that’s on the other side of the computer and that’s pretty much why combining both is going to be extremely relevant” – Baptiste Jenard, Founder

Overall Partnership Impact for Adenergy Online

The Challenge

Joined the Diginius Agency Partner Program in August 2023 , gaining privileged Microsoftpartnership status, direct support for complex problem resolution, and access to cutting-edge tools and financial incentives.

The Solution

Adenergy leveraged Bombora intent data through Diginius Insight to identify companies with active cyber security intent signals, enabling precision targeting for outreach campaigns.

Results

  • 15-20% uplift in managed spend
  • Enhanced competitive positioning as Microsoft experts
  • Most clients invest $50,000+ monthly in advertising
  • Ability to offer comprehensive multi-platform strategies
  • Access to emerging technologies like the Diginius Intent Data tool powered by
  • Bombora B2B intent data.
Chester Yang

Chester Yang is the Microsoft Program Manager at Diginius with a background in economics and quantitative research.  

At Diginius, Chester focuses on nurturing partnerships with PPC agencies and integrating marketing and sales solutions.