Top Social Media Platforms in 2025 that Will Boost Your Business
Winter is officially upon us – the days are getting colder, the nights are drawing in and soon we simply won’t be able to escape the Christmas madness. We don’t want to wish the year away but experience has told us that preparation is key to successful marketing.
Moreover as technology becomes more sophisticated, the marketing and advertising world will (and has) moved with it. To ensure that you are prepared for the future of advertising and able to dedicate resources to ensure that you can make the most of the shiny new tools, you need to have the essentials in place.
That is why we are encouraging you to carefully consider your marketing plans and goals for 2025 now.
This is hardly a jaw-dropping revelation, but social media is a volatile place – userships are fickle and trends come and go in a blink of an eye. Indeed, some platforms may have changed so much that while they used to be a fundamental way of connecting with your audience, creating content for it now is a dead weight.
This is a great moment to start pruning your social media strategy, cutting back on certain sites to allow others to grow and flourish. As you weed through your metrics and stats, you can find ineffective strategies and hunt for missed opportunities.
To help you on your way, we have pulled together the best social media platforms to help you compare, contrast and decide where to focus your time, effort and money.
Why it is worth reviewing social media platforms for the New Year
Social media usage is at an all-time high and recent research demonstrates just how much businesses are coming to rely upon social strategy to grow. According to Quad, US marketers allocated 19% of their total advertising budget to social media advertising in March 2023 but Deloitte predicts this will surpass a whopping 26% by 2028.
To anyone who works closely with socials and Digital Advertising, these statistics are hardly surprising. Nonetheless, they are a welcome reminder that this is not a passing fad and that organisations are looking to divert more money, resources and time into ensuring that their socials pop. Regular maintenance and review of your social advertising strategy ensures that you don’t left behind.
And yet, while it might seem that the more clear-cut sales metrics such as clicks and conversions are the most valuable way that you can make social work for you, there are a lot of other vital key performance indictors and uses of social media to pay attention to.
To grow your social media presence, you need to look at the problem holistically. In other words, if you fail to properly pay attention to your organic content and what that tells you about your audience, your paid social media is never going to reach its full potential.
The 2023 Sprout Social Index surveyed over 1,800 consumers and 900 markets and, among other things, asked consumers what makes a brand especially memorable:
Before we move onto the benefits and purposes of the individual platforms, it is worth taking a moment to reflect upon these statistics and see how your content and strategy aligns with them.
To develop a clear strategy for 2025, you need to know what resonates with your audience and where you can best connect with them. Armed with this information, you can better decide where to place your resources and put time into developing your presence across the platforms that are best for your individual business’ needs and goals.
Best Social media platforms for your social media marketing
‘Best’ is a relative term. The truth is that there is no such thing as an all-compassing, one-size fits all marketing solution. The platforms below have their own merits and a variety of different ones at that, from the type of content they publish to a platforms appeal to a certain user demographic.
LinkedIn data shows that 93% of B2B content marketers use LinkedIn for organic social marketing. If you are in the 7% of B2B marketers who aren’t making the most of this platform, then you should reconsider.
LinkedIn offers a wealth of specific features than have been created with businesses in mind. It should not be overlooked that the features for organic growth allow you to reach your target audience effectively – for example, the range of different media available allow to interact with your audience in a varied and meaningful way.
Likewise, though LinkedIn Ads offer huge opportunities too. Furthermore, there are many other marketing and sales features that can help you grow.
The OG. Yes, the amount of people who use Facebook monthly is set to decline year on year (according to eMarketer). However, it is perhaps not as redundant as you may feel.
If there is one takeaway we would like you have from this article, it is that any appraisal of your social strategy needs to take in the whole picture; and the wider picture is just what is missed when people dismiss Facebook.
Facebook remains the most popular social media platform with around 3 billion active users, according to Sprout Social. Its popularity is probably down the sheer range of features available to consumers and marketers. The strategic opportunities of Facebook remain unique for certain brands with its advertising capabilities, Market Place, Messenger and not forgetting Facebook groups too.
As another wing of the Meta brand, there are many advertising opportunities available here. With a range of targeting options and an engaged usership, Instagram ads give you a good return and makes it easy to convert viewers into customers. The huge following of influencers here attest to just how successful this platform can be.
Yet, the opportunities for organic growth should not be sniffed at. It presents great opportunities to reach your current followers and to hopefully develop them to loyal customers. However, with Reels, Hashtags, and Search & Explore, you can also expand your audience and reach new people.
WhatsApp is not just about messaging your friends and family. As the statistics above demonstrate, communication and customer service are paramount to having a good experience with a brand. WhatsApp for Businesses allows you message with customers and send them notifications and promotions.
TikTok
The growth of this platform has been astounding and there has been success for brands who have shifted their strategy to focus here, by either creating videos themselves or collaborating with influencers. It is particularly the case with this platform that paid ads alone will never be a reliable strategy since TikTok is all about content and the creation of generally funny or educational videos.
It’s users though are overwhelmingly focused on Gen Z so despite its newsworthy growth, it doesn’t work for all. It is also worth noting that many people use TikTok as a search engine with its popularity even catching up with Google.
TikTok prioritises personalised search results and feeds and rewards content created specially with this platform in mind.
Snapchat
While this app had its heyday a few years ago, it still has a strong user base as well as plenty of opportunity for advertisers. Like TikTok though, it has a specific user base who expect certain types of content.
Snapchat users want to see personalised messaging, real-time video and quirky content that doesn’t have that professional feel.
There are opportunities for paid ads on this platform too, if you are looking to reach to younger generation with little competition.
Ultimately, it comes down to your brand, your audience and your content.
Not for everyone but this image-sharing app has its place. It relies on the creation and sharing of images that users can then save and organise them into ‘boards’. As users are largely there for new ideas and inspiration, paid ads can actually enhance their experience.
The statistics for their ads should certainly make you sit up straighter. Pinterest has a highly engaged usership and they have shared that clicks and saves are up 50% year over year for buyable content formats. Moreover, their mobile deep links have helped conversions grow by 3x.
Twitter/X
X (formally Twitter) has obviously gone through a lot of changes recently and this has had impacts on the way that the platform is used by individuals and marketers. Interestingly, according to Hootsuite, it now has the largest gender gap of any social platform:
60.9% of users worldwide are male, and 39.1% of users are female (no other gender options were presented).
Successful marketing on this platform requires careful cultivation of both your profile and your content. If you have a strong brand voice, then you will do well here.
Like with all major platforms, there are options for paid ads and plenty of opportunity for influencer marketing.
This is China’s app for everything – instant messaging, social media service and even mobile payment. If you are in the Chinese market, this is one to pay attention to.
If you want to hear what people are saying about your brand, then it is worth having a look at this discussion website that is focused on content rating.
Quora
This is a very useful way to understand the needs of your customers. It offers users the chance to ask questions and get answers from other users on the website.
Benefits of Social Media Reporting Software
All this information though is useless without knowing what it means for you. The only way to grow in the world of digital marketing is to make data-driven decisions. By assessing the way your audience has responded to your content in the past and by conducting A/B test to see how your ideas perform, you have the information at your disposal to make business decisions.
However, a common frustration for those managing social media platforms is that meaningful cross-platform and cross-organic/paid comparison is time consuming, painstaking and for some that makes in downright impossible. Let’s not even get into that Twitter insights now have to be paid for…
If you are looking to take you social media more seriously, a good solution is an all-in-one platform/software that allows you to prioritise the KPIs that are the most important across different platforms.
The best place to start with all of this, both in choosing software and social media strategies, is by setting out your goals and what you need to achieve them. After that, this whole daunting world of social media will seem far more approachable and manageable.
If you’re a marketing agency head to this page to explore our Diginius Agency Partner Program. Meanwhile, if you’re a business managing your advertising in-house and you’d like our support, discover how our Diginius Insight Platform boosts your ROI.
