How to work with PPC agencies from across the globe?
In today’s society businesses are no longer limited by geography when it comes to choosing an agency to manage their pay-per-click (PPC) campaigns. Working with a PPC agency from across the globe can bring a wealth of expertise, fresh perspectives, and cost efficiencies. However, managing these international relationships effectively requires careful planning and communication. Here’s how you can make the most out of your global PPC partnerships.
International PPC agencies
Whether you’re working with a PPC agency around the globe, different locations can provide a multitude of benefits.
PPC Agencies in the UK
PPC agencies in the UK are recognised for their strategic expertise, creative innovation, and deep understanding of both international and domestic marketing. With a strong focus on precision and accountability, these agencies excel at delivering tailored campaigns that align with the unique cultural and economic landscape of the UK. They combine a sophisticated approach to data analysis with a keen eye for detail, ensuring that PPC strategies are not only highly targeted but also cost-effective. UK-based PPC agencies are particularly skilled at navigating the complexities of the British regulatory environment, making them trusted partners for businesses looking to achieve substantial ROI in the competitive UK market.
If you’re looking for a specific city, the Diginius PPC Agency Matchmaker can match you with the best PPC Agencies in the UK.
PPC Agencies in the US
PPC agencies in the U.S. are leaders in digital marketing innovation, known for their advanced use of technology, data analytic, and creative strategies. Operating in one of the world’s most competitive markets, these agencies excel at crafting dynamic PPC campaigns that drive immediate results while adapting to rapidly changing consumer behaviours. With a deep understanding of various industries and a focus on performance metrics, U.S PPC agencies are adept at scaling campaigns to meet global objectives.
As a company, you can even get more granular with the geography and work with an agency in a specific state, for instance if you’re looking to work with a New York PPC Agency.
PPC Agencies in Europe
PPC agencies in Europe are renowned for their strategic approach, precision, and deep understanding of both local and pan-European markets. With experience in navigating the continent’s diverse regulatory environments and multilingual audiences, these agencies are well-equipped to create highly targeted campaigns that align with regional nuances. They combine a strong foundation in data-driven marketing with creative flair, ensuring that their PPC strategies not only reach the right audience but also engage with them effectively.
PPC Agencies in Asia
If you’re in the APAC regions, or simply looking to expand your digital footprint, working with PPC agencies in Asia offer a blend of benefits. A PPC agency based in Asia will have a deep understanding of diverse markets, making them valuable partners for businesses looking to expand globally. With expertise in navigating the complex and varied digital landscapes across countries like China, India, Japan and Southeast Asia these agencies are adept at rafting tailor campaigns that resonate with local audiences and achieving global objectives. Their proficiency in leveraging cutting-edge technologies, coupled with a keen awareness of regional consumer behaviour, enables them to deliver high-impact PPC strategies in Asia.
How to work with PPC agencies worldwide?
Working with PPC agencies worldwide can be a massive plus for your business, especially if you’re looking to expand to a global market. You may not have the access to set up, launch and manage a global PPC campaign.
If you want a comprehensive overview, we do have a detailed guide to choosing a PPC agency that’s right for your business – but for the focus of this blog, let’s look at how to specifically work with an agency worldwide.
Conduct Thorough Research
Working with a foreign PPC agency requires due diligence, are they reliable, experienced and familiar with your industry.
Additionally, assess their understanding of your target audience, especially if they are located in a different country.
Key factors to consider:
- Expertise in your industry. Does the agency have experience in your Niche?
- Cultural Understanding. How well do they understand your target audience’s language, buying habits and regional trends?
- Platform specialisation. Are they skilled in the platforms you prioritise, such as Google Ads, LinkedIn, Microsoft Ads or TikTok.
Leverage Time Zone Advantages
Working across different time zones can be a challenge, it can also be a benefit. For example, working with an agency in a different time zone can continue working on your campaigns while your in-house team is offline, providing almost 24-hour coverage. Choose an agency with clear processes for handling time differences to minimise disruption.
Cultural and Market Differences
When working with an agency from a different country, it’s important to understand that consumers behave differently across regions. A PPC agency from India for example, may have a deep understanding of local consumer behaviour and preferences, this could differ from a US or Europe market.
Collaborate closely with the agency to adapt your messaging and campaigns to local preferences, from language nuances to visual elements, pricing strategies, and even the way a promotion is presented.
Legal and Compliance Considerations
Other regions could have different legal requirements for online advertising. Make sure the PPC agency you’re working with, if they’re global is aware of any local advertising laws, data privacy regulations (like GDPR in Europe), and industry specific restrictions. This could help avoid costly fines or the accidental suspension of your ads.
Use Global Tools and Dashboards
To effectively manage PPC campaigns with global agencies, it’s essential to centralise your data. Advertising platforms provide dashboards that allow real-time tracking of metrics like impressions, clicks, and conversions across campaigns.
Standardise Performance Metrics
When working with agencies across borders, it’s essential to standardise how you measure success. It’s important to agree on key performance indicators (KPIs) such as:
- Return on ad spend (ROAS)
- Cost per click (CPC)
- Conversion rate (CR)
- Cost per acquisition (CPA)
By standardising KPIs, you’ll avoid confusion and ensure that everyone is working toward the same goals. Clearly document your performance benchmarks and share them with teh agency you’re partnering with.
Adjust for Time Zone Delays in Campaign Adjustments
Some PPC strategies, such as bid adjustments or time-sensitive ads require quick action.
When your agency is located in a different time zone, this can lead to delays. Discuss with the agency in advance how you can handle these scenarios.
- Can the agency handle the scheduling changes proactively?
- Will there be team members available at critical times, such as important product launches or seasonal campaigns?
Planning these ahead, you can ensure smoother campaign execution.
What is the PPC Matchmaker and what are its benefits to international business
One of the biggest challenges we hear companies face is finding an agency that fits their needs. Businesses are tired of generic marketing solutions that don’t fit their industry or budget, this is where the Diginius PPC Agency Matchmaker comes in.
Diginius works with over 800 PPC agencies in 60 countries and the program connects you with expert agencies who understand your unique industry challenges and opportunities. Utilizing a specialised service like this means finding an agency you can trust to deliver a higher ROI and more traffic.
Through our Microsoft Partner Program, Diginius operates with Microsoft Advertising, maintaining a broad network of agencies worldwide, covering various verticals. These agencies utilise advanced Diginius Insight Technology to develop effective strategies tailored to your unique needs. Whether you’re facing challenges with your current agency or are new to PPC, the PPC matchmaker is designed to connect you with the ideal agency for your organisation. Our agencies are thoroughly vetted for their industry expertise and are committed to delivering exceptional, transparent service.
Let Diginius find you the perfect agency to manage your PPC Campaigns.
